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EVENT DETAILS |
<H2>Hacking the Driverless Car Commute of the Future(a Tech 2025 Workshop)</H2>
<P CLASS="p1"><STRONG>http://bit.ly/hackdriverlesscar #hackdriverlesscar</STRONG></P>
<P CLASS="p1"><STRONG>"<EM>Automated Vehicles could free as much as 50 minutes a day for users, who will be able to spend traveling time working, relaxing, or accessing entertainment. The time saved by commuters every day might add up globally to a mind-blowing one billion hours-equivalent to twice the time it took to build the Great Pyramid of Giza. It could also create a large pool of value, potentially generating global digital-media revenues of 5 billion per year for every additional minute people spend on the mobile Internet while in a car.</EM>"--</STRONG><A HREF="http://www.mckinsey.com/industries/automotive-and-assembly/our-insights/ten-ways-autonomous-driving-could-redefine-the-automotive-world" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">McKinsey & Company</A></P>
<H2 CLASS="p1"><SPAN CLASS="s1">About This Workshop</SPAN></H2>
<P>According to<A HREF="http://www.businessinsider.com/report-10-million-self-driving-cars-will-be-on-the-road-by-2020-2015-5-6" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Business Insider</A>, almost 10million self-driving cars couldbeon the road by the year 2020 creating new industries and sources of revenue.<A HREF="http://www.adweek.com/digital/what-marketers-need-know-about-cars-next-must-have-mobile-devices-168808/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><EM>PricewaterhouseCoopers</EM></A>projects that spending in the autonomous-car industry will balloon to $43.2 billion globally by 2021!</P>
<P>Here's the<SPAN><EM>multi-billion dollar</EM></SPAN>question that car companies, tech companies, investors, brands, marketers, advertisers, and entrepreneursare desperately trying to answer today:</P>
<P><STRONG>What will peoplebe doing with all of that free time during their driverless car commute, and what new technologies, services and entertainment experiences will companies need to create in order to meet the demands ofthis new tech-savvy, content-addicted, experience-seeking, captive audience?</STRONG></P>
<P><STRONG>JOIN US</STRONG> for this special workshop, with guest presenter<A HREF="https://www.linkedin.com/in/kotakobayashi/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><STRONG>Kota Kobayashi</STRONG></A>, Digital Product Designer at<STRONG><A HREF="http://ustwo.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">ustwo</A></STRONG>(our awesome sponsor for this workshop), as we explore what the driverless carcommute of the future will be and the potentialsolutions that will power the activities and engagement we experience in the driverless car cockpit. We will cover design, technology, entertainment and content creation, marketing, communication, and more.</P>
<UL>
<LI>How are companies designing the interior of driverless cars today for the passenger experience of tomorrow?</LI>
<LI>What opportunities are there now, and in the near-future, for entrepreneurs and investors in this space?</LI>
<LI>How will webe connected to driverless cars through ourmobile and home devices?</LI>
<LI>And how will the entertainment industry, brands, marketers and advertisers jockey for our attention and dollars during our driverless commutes?</LI>
</UL>
<P>Among a ton of other cool things, the<STRONG>ustwo</STRONG>auto team explores user experience in the automotive space with client engagements and theirown research and experimental projects, building services and products around the connected car. Read more about their innovative work in this space<STRONG><A HREF="https://ustwo.com/what-we-do/ustwoauto" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">HERE</A></STRONG>.</P>
<H2 CLASS="p1"><SPAN CLASS="s1">Takeaways</SPAN></H2>
<P CLASS="p1">Gain an understanding of how the consumer experience is driving autonomousvehicle design and the problems thatcar and tech companies are grappling with today that<SPAN><EM>you</EM></SPAN>can potentially help to solve. Learn how mobile technologies are evolving and developing around the driverless car experience. Participate in thought-provoking discussions aboutwhat we want the driverless car experience of tomorrow to be and whether we can<EM>really</EM>create the commute of our dreams.</P>
<P CLASS="p1">Participate in a mini-hackathon with other attendees where you'll try your hand at developing driverless commuting solutions tofacilitate the activities we most want to do in the driverless car cockpit.</P>
<H2 CLASS="p1">Prerequisites</H2>
<P CLASS="p1">Although we will be reviewing the technology powering driverless cars, this is a<SPAN>non-technical</SPAN>workshop meant for everyone: marketers, advertisers, developers, engineers, product managers, investors, data analysts, students, policy wonks -- all are welcome!</P>
<H2>Guest Presenter</H2>
<P CLASS="p1"><STRONG><STRONG><SPAN CLASS="s1"><A HREF="https://www.linkedin.com/in/kotakobayashi/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Kota Kobayashi</A>, Digital Product Designer at<A HREF="http://ustwo.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">ustwo</A></SPAN></STRONG></STRONG></P>
<P CLASS="p1"><IMG SRC="https://cdn.evbuc.com/eventlogos/189375221/kota300.jpg"></P>
<P><BR></P>
<P>I am Kota, a digital product designer in New York.</P>
<P>My favorite thing about designis collaborating with others to create simple, yet memorable experiences. I've been luckyenough to work with somegreat people on awesome projects. Here are a few examples:<A HREF="https://www.youtube.com/watch?v=Xm_2OsW_J3o" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Google Cardboard Design Lab</A>,<A HREF="http://www.ted.com/talks/reggie_watts_disorients_you_in_the_most_entertaining_way" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Ted.com</A>,<A HREF="https://www.youtube.com/watch?v=sjBsE8yprcg" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Nike Soccer App</A>,<A HREF="https://www.youtube.com/watch?v=LhTjaSuBp7E" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Nike Making App</A>.</P>
<P>Also, I founded<A HREF="http://ippon-matsu.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">Ippon Matsu Beer</A>, a charity beer brand, which helps people share the message of hope and supports those living in the aftermath of 2011 Tsunami in Japan.</P>
<P>Currently, I am happily working with amazing folks at<A HREF="http://ustwo.com/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">ustwo</A>. Twitter:<A HREF="https://twitter.com/kotakobayashi" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">@kotakobayashi</A></P>
<P><BR></P>
<H2><STRONG>AWESOME WORKSHOP SPONSOR</STRONG></H2>
<P><STRONG><IMG SRC="https://cdn.evbuc.com/eventlogos/189375221/ustwologopiglet.png"></STRONG></P>
<P><I><A HREF="http://ustwo.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">ustwo</A>is a global, independent design and development studio, building defining digital products, services and businesses. It partners with the world's leading brands on projects ranging from apps and interfaces to service design. Across its four studios,</I><I>ustwo is highly interested in the future of mobility, and has a team dedicated to researching and exploring the possibilities that innovations in this space have to offer. You can learn more about ustwo Auto and their work at</I><I><A HREF="https://ustwo.com/what-we-do/ustwoauto" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">https://ustwo.com/what-we-do/ustwoauto</A>.</I></P>
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