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EVENT DETAILS |
<P><IMG STYLE="vertical-align: middle; border: 2px solid black;" SRC="https://cdn.evbuc.com/eventlogos/5193080/nahaiclassheader.jpg" ALT="Marketing Header" WIDTH="600"><BR><EM><STRONG><BR></STRONG></EM><STRONG>Learn how to effectively market your game to worldwide player bases, detailing how to create branding, positioning, App Store assets, longterm PR plans, marketing content in-game, community management, and perhaps most importantly, marketing in the first user experience.</STRONG><BR></P>
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<P><STRONG STYLE="font-size: medium; line-height: 1.6em;"><BR>Class Description</STRONG></P>
<P>How do you approach marketing for your game? What is the best way to stand out on the App Store? Do you know the best ways to communicate to your target audience? As a developer, its possible that you have been so focused on creating your game, that these essential questions have not been considered, or are not easy to answer. This class will provide students with the necessary skills on how to effectively and efficiently market your game - not just to players on a worldwide scale, but to Apple and Google for featuring, media sources for PR, and potential partners for future opportunities. <BR><BR>You will learn how to stand out on the App Stores with branding, positioning, asset creation and pitching for featuring. You will learn how to discover external marketing opportunities, such as PR and partner development. Finally, you will also learn how to market content and features in your own game, with a special focus on the first user experience, so you can better retain those players you worked so hard to market to in the first place.<BR><BR></P>
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<P><BR><STRONG STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: medium; line-height: 1.6em;">Class Structure</STRONG><BR><BR>Part 1: A conversation about external marketing: how to develop the right brand for your game, and then promote it from App Store assets (icon, title, screenshots) to PR to securing featuring. <BR><BR>Part 2: A conversation about internal marketing: how to market content and features in-game to retain users. <BR><BR>Part 3: A Q&A and discussion, with a focus on students specific games.</P>
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<P><SPAN STYLE="font-size: medium; line-height: 1.6em;"><STRONG><BR>Instructor Bio</STRONG></SPAN></P>
<P><STRONG>Tatiana Nahai</STRONG> is an experienced marketer, product manager and consultant on over 17 mobile games, ranging from sports to comics to film-licensed games, with management in ultra casual, midcore, and hardcore games. Previously working at Gameloft, she now is a Marketing & User Acquisition Specialist at Topps Digital, where she is involved with event/PR planning, recruitment/retention/reengagement of new players, and improving marketing processes. Her most notable games include Spider-Man Unlimited, the Amazing Spider-Man 2, Star Wars Card Trader, Topps Kick, Topps NFL HUDDLE, NBA: King of the Court, and more. She is a lover of indie gaming, anime, and Manchester United.</P>
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<P><IMG STYLE="vertical-align: middle;" SRC="https://cdn.evbuc.com/eventlogos/5193080/2015playcraftinglogoparade-1.jpg" ALT="Sponsors" WIDTH="600" HEIGHT="75"></P>
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