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<DIV><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG><SPAN STYLE="text-decoration: underline;">The Case for Libraries</SPAN></STRONG></SPAN></DIV>
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<DIV><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;">Please join Forbes contributor and NYU marketing professor David Vinjamuri, along with a distinguished panel of industry leaders, as they make the case for libraries as a showcase for publishers.</SPAN></DIV>
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<DIV><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG>Background:</STRONG></SPAN></DIV>
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<DIV><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;">How can publishers create new bestsellers in a world where Amazon controls online sales, Borders is gone and Barnes & Noble increasingly merchandises novelty items at the expense of books? With a half-million print and ebooks published last year, how can publishers hope to gain attention for promising newcomers and grow the sales of the mid-list?</SPAN></DIV>
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<DIV><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;">There's a place that entertained over 1.5 billion visits last year, where books are the central focus and patrons are hungry for something new and different to read. It's your public library. Vinjamuri and a stellar panel of leaders from the library and publishing worlds, will explain why libraries are the last great opportunity for publishers to promote book discovery and exactly how this can happen. </SPAN><BR> <BR><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"> This discussion opens with the premise that library patrons don't just borrow books, but <EM>buy </EM>them, and explains how an introduction to an author at the library leads to sales for the publisher. Throughout the discussion, publishers are invited to ask questions, offer input, and work with the panelists toward a "next step forward" for publishers and libraries.</SPAN></DIV>
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<DIV><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;">Vinjamuri will also share the details of a major new test this summer of publisher merchandising in public libraries, and why publisher/library cooperation is the only possible bulwark against price erosion and commoditization of the industry.</SPAN></DIV>
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<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG>David Vinjamuri</STRONG>, <EM>President of Thirdway Brand Trainers</EM></SPAN></P>
<P STYLE="line-height: 150%;">David Vinjamuri is President of ThirdWay Brand Trainers, whose clients over the last 11 years have included American Express, Starwood Hotels, The Corporate Executive Board, The U.S. Army, Navy and Commerce Department. David also teaches branding and social media to Master's degree candidates at NYU. David writes the Brand Truth column online for Forbes, which has been read by over 1.1 million people.</P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG>Panelists:</STRONG></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG><STRONG><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG>Vailey Oehlke</STRONG>, </SPAN></STRONG></STRONG><EM><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;">Director of Multnomah County Libraries (Portland), and incoming President of the American Public Library Association</SPAN></EM></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-size: small;">Vailey Oehlke was appointed director of libraries for Multnomah County in 2009. She began her career at the library in 1997 as a youth librarian in the <A HREF="https://multcolib.org/educators/school-corps" REL="nofollow">School Corps</A>program. After six years, she joined the staff of the downtown <A HREF="https://multcolib.org/library-location/central" REL="nofollow">Central Library</A>, first as a section administrator and then as its director. She became the library system's deputy director in 2008 and was promoted to director a year later. In June 2015, Vailey will begin her tenure as the 2015-16 President of the Public Library Association after serving on the PLA Executive Board from 2011-13. She is a member of the American Library Association, the Oregon Library Association and the Urban Libraries Council Executive Board. Additionally, Vailey serves on the Library Advisory Committee for ALA's Policy Revolution! initiative. She has been an active participant in ALA's Digital Content Working Group since its inception.</SPAN></SPAN></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><BR></SPAN></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG><STRONG><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG>Simon Lipskar</STRONG>, </SPAN></SPAN></STRONG></STRONG><EM><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;">President of Writers House</SPAN></SPAN></EM></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: small;"><SPAN STYLE="font-family: arial,helvetica,sans-serif;"><SPAN STYLE="font-family: arial,helvetica,sans-serif;">Simon Lipskar is President of Writers House, a leading literary agency in New York. As an agent, he represents a wide range of writers, including many major bestselling and award-winning authors in literary and commercial fiction, narrative nonfiction, and fiction for young readers.</SPAN></SPAN></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: small;"><SPAN STYLE="font-family: arial,helvetica,sans-serif;"><SPAN STYLE="font-family: arial,helvetica,sans-serif;"><BR></SPAN></SPAN></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG>Pam Sandlian Smith, </STRONG><EM>Director of Anythink Libraries</EM></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; color: black; font-size: small;">As Director of Anythink Libraries, Pam Sandlian Smith has worked with a collaborative team to reinvent libraries in Adams County, Colorado. Anythink is a library focused on participatory learning, community engagement and shifting perceptions of the role of libraries. Anythink has been awarded the IMLS 2010 National Medal of Honor for innovating library services and the 2011 John Cotton Dana award and the Library Journal 2011 Landmark Library Award. Pam was awarded the 2012 Charlie Robinson Award for innovation and risk taking in public libraries and was the Colorado Librarian of the year in 2010.</SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; color: black; font-size: small;">Previously, she was the Director of the West Palm Beach Public Library, and the Manager of Children's Services at the Denver Public Library. She serves on the board of directors for the Public Library Association and is a participant in the Aspen Institute Dialogue on Public Libraries.</SPAN></P>
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<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG>Anthony Marx</STRONG>, <EM>President and CEO of NYPL</EM></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: small;">Since 2011, Anthony W. Marx has led The New York Public Library, the nation's largest public library system with 18 million visits per year. At NYPL, he has expanded the Library's role as an education provider, creating new after-school programs for children and teens, expanding English language, citizenship, computer and coding classes, partnering with Coursera, and improving programming for all ages at NYPL's 88 neighborhood branches. Under his leadership, the Library has increased access to e-books, partnered with the City's public schools to enable millions of books to circulate directly to teachers and students, and launched a pilot to provide internet access in low income homes to redress the digital divide. From 2003 to 2011, Marx served as president of Amherst College in Massachusetts, where low-income student enrollment more than tripled during his tenure. Before Amherst, Marx was a political science professor and director of undergraduate studies at Columbia University, and had worked on education in South Africa in the 1980s. Marx has a BA from Yale, an MPA from the Woodrow Wilson School at Princeton University, and a PhD, also from Princeton.</SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG><STRONG><BR></STRONG></STRONG></SPAN></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><STRONG><STRONG>Brian Bannon</STRONG>,</STRONG> <EM>Commissioner of the Chicago Public Library</EM></SPAN></SPAN></P>
<P><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: small;">Brian Bannon is the Commissioner of the Chicago Public Library which is among the most visited civic institutions in the city and among the largest public library systems in the United States. As the chief executive, Brian has worked to expand thelibrary's essential role as a provider of free educational opportunities for all Chicagoans. Underhisleadership, the Chicago Public Library has added new neighborhood libraries with 21stcenturycapacity,expandedlibrary hours,increasedcutting-edgedigital media services for teens, expanded free homework help to all locations,andtransformed the Librarysystemintoa hub for digital learning.</SPAN><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-family: arial,helvetica,sans-serif; font-size: medium;"><SPAN STYLE="font-size: small;">Prior to joiningtheCPL,Brian served in leadership roles at the San Francisco Public Library, Seattle Public Library and the Bill and Melinda Gates Foundation. He received a MLIS from the iSchool at the University of Washington.</SPAN><BR></SPAN></SPAN></P>
<P><SPAN STYLE="font-family: 'Book Antiqua','serif';"><BR STYLE="font-family: 'Book Antiqua','serif';"></SPAN></P>
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<DIV ID="sched-speakers-list-item-1661670" CLASS="sched-avatar" STYLE="display: block;" TITLE="David Vinjamuri" DATA-ID="1661670"><SPAN STYLE="vertical-align: middle; margin: 0 auto; display: block; width: 160px; height: 160px; border-radius: 50%; background: rgba(113, 113, 113, 0.24);"> <IMG STYLE="vertical-align: middle; margin: 0 auto; border-radius: 50%; -webkit-border-radius: 50%; display: block; width: 160px; height: 160px;" SRC="http://static.sched.org/a4/1661670/avatar.jpg?30e" ALT=""> </SPAN></DIV>
<DIV CLASS="sched-name" STYLE="display: block; text-align: center; vertical-align: middle; line-height: 1.2em; margin-top: 10px; font-size: 18px; font-weight: bold; overflow: visible;"><EM STYLE="font-size: 16px; font-weight: bold; font-style: normal; vertical-align: text-top; display: block; margin-bottom: 5px;">David Vinjamuri</EM></DIV>
<DIV CLASS="sched-company" STYLE="font-size: 15px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 14px; font-style: normal; display: block; margin-bottom: 5px; overflow: visible;">ThirdWay Brand Trainers</EM></DIV>
<DIV CLASS="sched-position" STYLE="font-size: 13px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 13px; font-style: normal; display: block; overflow: visible;">President</EM></DIV>
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<DIV ID="sched-speakers-list-item-1661649" CLASS="sched-avatar" STYLE="display: block;" TITLE="Vailey Oehlke" DATA-ID="1661649"><SPAN STYLE="vertical-align: middle; margin: 0 auto; display: block; width: 160px; height: 160px; border-radius: 50%; background: rgba(113, 113, 113, 0.24);"> <IMG STYLE="vertical-align: middle; margin: 0 auto; border-radius: 50%; -webkit-border-radius: 50%; display: block; width: 160px; height: 160px;" SRC="http://static.sched.org/a4/1661649/avatar.jpg?b42" ALT=""> </SPAN></DIV>
<DIV CLASS="sched-name" STYLE="display: block; text-align: center; vertical-align: middle; line-height: 1.2em; margin-top: 10px; font-size: 18px; font-weight: bold; overflow: visible;"><EM STYLE="font-size: 16px; font-weight: bold; font-style: normal; vertical-align: text-top; display: block; margin-bottom: 5px;">Vailey Oehlke</EM></DIV>
<DIV CLASS="sched-company" STYLE="font-size: 15px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 14px; font-style: normal; display: block; margin-bottom: 5px; overflow: visible;">Multnomah County Libraries (Ore)</EM></DIV>
<DIV CLASS="sched-position" STYLE="font-size: 13px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 13px; font-style: normal; display: block; overflow: visible;">Director</EM></DIV>
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<DIV ID="sched-speakers-list-item-1661639" CLASS="sched-avatar" STYLE="display: block;" TITLE="Simon Lipskar" DATA-ID="1661639"><SPAN STYLE="vertical-align: middle; margin: 0 auto; display: block; width: 160px; height: 160px; border-radius: 50%; background: rgba(113, 113, 113, 0.24);"> <IMG STYLE="vertical-align: middle; margin: 0 auto; border-radius: 50%; -webkit-border-radius: 50%; display: block; width: 160px; height: 160px;" SRC="http://static.sched.org/a4/1661639/avatar.jpg?938" ALT=""> </SPAN></DIV>
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<DIV CLASS="sched-position" STYLE="font-size: 13px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 13px; font-style: normal; display: block; overflow: visible;">President </EM></DIV>
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<DIV ID="sched-speakers-list-item-1661634" CLASS="sched-avatar" STYLE="display: block;" TITLE="Pam Sandlian-Smith" DATA-ID="1661634"><SPAN STYLE="vertical-align: middle; margin: 0 auto; display: block; width: 160px; height: 160px; border-radius: 50%; background: rgba(113, 113, 113, 0.24);"> <IMG STYLE="vertical-align: middle; margin: 0 auto; border-radius: 50%; -webkit-border-radius: 50%; display: block; width: 160px; height: 160px;" SRC="http://static.sched.org/a4/1661634/avatar.jpg?1f8" ALT=""> </SPAN></DIV>
<DIV CLASS="sched-name" STYLE="display: block; text-align: center; vertical-align: middle; line-height: 1.2em; margin-top: 10px; font-size: 18px; font-weight: bold; overflow: visible;"><EM STYLE="font-size: 16px; font-weight: bold; font-style: normal; vertical-align: text-top; display: block; margin-bottom: 5px;">Pam Sandlian-Smith</EM></DIV>
<DIV CLASS="sched-company" STYLE="font-size: 15px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 14px; font-style: normal; display: block; margin-bottom: 5px; overflow: visible;">Anythink Libraries</EM></DIV>
<DIV CLASS="sched-position" STYLE="font-size: 13px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 13px; font-style: normal; display: block; overflow: visible;">Director</EM></DIV>
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<DIV ID="sched-speakers-list-item-1661625" CLASS="sched-avatar" STYLE="display: block;" TITLE="Anthony Marx" DATA-ID="1661625"><SPAN STYLE="vertical-align: middle; margin: 0 auto; display: block; width: 160px; height: 160px; border-radius: 50%; background: rgba(113, 113, 113, 0.24);"> <IMG STYLE="vertical-align: middle; margin: 0 auto; border-radius: 50%; -webkit-border-radius: 50%; display: block; width: 160px; height: 160px;" SRC="http://static.sched.org/a4/1661625/avatar.jpg?c2f" ALT=""> </SPAN></DIV>
<DIV CLASS="sched-name" STYLE="display: block; text-align: center; vertical-align: middle; line-height: 1.2em; margin-top: 10px; font-size: 18px; font-weight: bold; overflow: visible;"><EM STYLE="font-size: 16px; font-weight: bold; font-style: normal; vertical-align: text-top; display: block; margin-bottom: 5px;">Anthony Marx</EM></DIV>
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<DIV CLASS="sched-position" STYLE="font-size: 13px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 13px; font-style: normal; display: block; overflow: visible;">President and CEO</EM></DIV>
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<DIV ID="sched-speakers-list-item-1661606" CLASS="sched-avatar" STYLE="display: block;" TITLE="Brian Bannon" DATA-ID="1661606"><SPAN STYLE="vertical-align: middle; margin: 0 auto; display: block; width: 160px; height: 160px; border-radius: 50%; background: rgba(113, 113, 113, 0.24);"> <IMG STYLE="vertical-align: middle; margin: 0 auto; border-radius: 50%; -webkit-border-radius: 50%; display: block; width: 160px; height: 160px;" SRC="http://static.sched.org/a4/1661606/avatar.jpg?334" ALT=""> </SPAN></DIV>
<DIV CLASS="sched-name" STYLE="display: block; text-align: center; vertical-align: middle; line-height: 1.2em; margin-top: 10px; font-size: 18px; font-weight: bold; overflow: visible;"><EM STYLE="font-size: 16px; font-weight: bold; font-style: normal; vertical-align: text-top; display: block; margin-bottom: 5px;">Brian Bannon</EM></DIV>
<DIV CLASS="sched-company" STYLE="font-size: 15px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 14px; font-style: normal; display: block; margin-bottom: 5px; overflow: visible;">Chicago Public Library</EM></DIV>
<DIV CLASS="sched-position" STYLE="font-size: 13px; line-height: 1.2em; margin-top: 1%;"><EM STYLE="font-size: 13px; font-style: normal; display: block; overflow: visible;">Commissioner</EM></DIV>
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