Tickets are $5.00 USD
(includes a Meetup.com transaction fee).

No refunds. Sorry everyone.

Food & refreshments will be provided.

About Our Sponsor: Lifion

Lifion, by ADP, invites you to visit our new home for big ideas, ambitious folks, & those who are truly committed to delivering finely made products at scale. Join us after-hours for provocative talks, engaging discussions & some great opportunities to connect with serious thinkers & doers.

Visit us atwww.lifion.comfor a calendar of upcoming events & current job opportunities.

Were hiring multipleProduct Owners!

We look forward to meeting you soon!

How to Elevate Customer Experience with Data Analytics

Today's product design professionals are realizing that learning from data analysis gives one a strong advantage when it comes to creating fulfilling experiences for customers. Making design decisions based on hunches is simply no longer enough.

Brian Crofts, Chief Product Officer from Pendo recognizes the enormous potential of user data when it is collected as a part of a natural & continuous research process. Whether it is including moderated or un-moderated usability tests, surveys, or contextual inquiries, Brian will explain how to utilize various techniques to gain meaningful customer insights within data. By mastering the use of these techniques, you will win the trust & affection of your users, increase your business' bottom line & gain a powerful competitive advantage for you & your company.

Meet Brian Crofts

Brian Crofts joined Pendo from Namely, & formerly from Intuit, where he started his career in finance before finding his passion for product. He has been responsible for building high-performing teams, achieving business results/growth, innovation, & change management. Previous leadership positions include: strategy, business development, product line-up & pricing, & financial planning & analytics. Brian has worked on new businesses for TurboTax & later led global expansion for QuickBooks, Intuits suite of accounting & payroll SaaS solutions for small businesses with 1.5M users. Throughout Brians career his unique perspective on product development is what led him to innovate repeatedly & successfully.