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EVENT DETAILS |
<P><IMG STYLE="vertical-align: middle;" ALT="Marketing & PR for Indie Game Developers" SRC="https://cdn.evbuc.com/eventlogos/5193080/shirou-1.jpg" WIDTH="600"></P>
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<P><STRONG><SPAN><SPAN>Learn the Do's and Don'ts of marketing and PR for launching your own game. Including tons of Q&A and individualized discussion to drill into exactly what you need to be doing to maximize attention for your game.</SPAN></SPAN></STRONG></P>
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<P><SPAN><BR><SPAN><STRONG>Class Description</STRONG></SPAN><BR></SPAN></P>
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<P><SPAN>2000 games have already released on Steam this year--that's 74 games per week, and we're only halfway through 2016. How are you going to make yourself stand out among every other other pixel-art dungeon-crawling roguelike puzzle platformer survival match-3 game out there? Does PR actually matter? What can you, an indie developer with a small-to-negative budget, do to set up your game for success?</SPAN></P>
<P><SPAN>This class will cover the basics of marketing and PR that apply to every indie developer. We'll discuss what the hell PR actually does, and how you can do it for yourself with good old fashioned internet stalking. Then we'll break out into detailed Q&A and talk individualized planning and positioning for your game, whether it's still simmering your head or if it's on the brink of release.</SPAN></P>
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<P><SPAN><STRONG><SPAN>Featured Topics</SPAN></STRONG></SPAN></P>
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<P><SPAN>How to set up your game for success while making it</SPAN></P>
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<P><SPAN>What does PR actually do?</SPAN></P>
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<P><SPAN>How to promote your game on an indie budget (AKA no budget)</SPAN></P>
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<P><SPAN>Pre-release and post-release marketing</SPAN></P>
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<P><SPAN>Why you have to go to PAX, and how to get there</SPAN></P>
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<P><SPAN>Launch strategy and positioning</SPAN></P>
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<P><SPAN>Things you shouldn't launch your game with and without</SPAN></P>
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<P><STRONG><SPAN><BR><SPAN>About the Instructors</SPAN></SPAN></STRONG></P>
<P>Karrie Shirou is a Los Angeles-based writer and director of marketing for<A HREF="http://www.scmedia.com/" TARGET="_blank" REL="nofollow">Strangely Compelling Multimedia</A>, a PR, marketing, and localization company in the video game space. She launched over sixteen titles in 2015 across all platforms, and advised and marketed games with both independent and publisher budgets. Her 2016 client list includes Arc System Works, Bandai Namco Entertainment, Black Forest Games,Musterbrand, Funimation, and a slew of indies.She has a particular fondness for helping indies navigate the strange and confusing world of releasing a game, and is full of free tips and advice to do just that.</P>
<P>Prior to marketing, she worked development-side as a producer, writer, and host for League of Legends. From time to time, she moonlights as a live action fictional character, on-camera host, and circus act. Find her on Twitter at<A HREF="https://twitter.com/karriebearr" TARGET="_blank" REL="nofollow">@karriebearr</A>.<BR></P>
<P><EM>Prior to marketing, she worked development-side as a producer, writer, and host for League of Legends. From time to time, she moonlights as a live action fictional character, on-camera host, and circus act. Find her on Twitter at<A HREF="https://twitter.com/karriebearr" TARGET="_blank" REL="nofollow">@karriebearr</A>.</EM></P>
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