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EVENT DETAILS |
<P><STRONG>ABOUT THIS CLASS</STRONG></P>
<P>In this discussion about practical branding practices, ThoughtMatter moderates a panel of 3-4 small businesses that have created meaning for their brands. From authentic ways to live a brands values to unique ways to engage customers, the panel discusses ways a brand is much more than a logo.</P>
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<P><STRONG>MODERATORS</STRONG></P>
<P>Jessie McGuire and Trenton Kenagy, ThoughtMatter</P>
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<P><STRONG>ABOUT THOUGHTMATTER</STRONG></P>
<P><SPAN STYLE="text-decoration: underline; color: #da4e18;"><A HREF="http://thoughtmatter.com/" TARGET="_blank" REL="nofollow"><SPAN STYLE="color: #da4e18; text-decoration: underline;">ThoughtMatter</SPAN></A></SPAN> is a branding studio with an artful perspective. We use design, logic and intuition to help businesses and brands find their place in a textured world.</P>
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<P><STRONG>ABOUT THE FLATIRON/23RD STREET PARTNERSHIP</STRONG></P>
<P><SPAN STYLE="text-decoration: underline;"><SPAN STYLE="color: #da4e18;"><A HREF="http://www.flatirondistrict.nyc/" TARGET="_blank" REL="nofollow"><SPAN STYLE="color: #da4e18; text-decoration: underline;">The Flatiron/23rd Street Partnership Business Improvement District (BID)</SPAN></A></SPAN></SPAN>, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. This is accomplished by maintaining a clean and safe environment for the district's businesses, residents, and visitors; by spearheading area improvement projects; and by marketing the diverse businesses and retail options in this vibrant and historic neighborhood.</P>
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