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EVENT DETAILS |
How to Use Social Listening to Grow Your Clients' Business - and Your Own!
Robert Moore, Co-Creator of the social listening platform SpiderQube.com, will share his insights on creating simple but powerful social listening strategies that ANY business or brand can benefit from. He will also talk about practical tips and techniques that can be employed everyday to drive predictable and forecastable results!
Robert Moore is Co-Founder and President of Internet Media Labs, and has been building successful companies in the Internet space for the last 14 years. In 2003, he co-founded BabytoBee, the largest self-reported database of pre-natal women in the United States and negotiated sale of the business to public Think Partnership (:THK) in 2006. Prior to founding BabytoBee, he was a founding employee and senior executive with The Vendare Group, a leading Internet lead generation and entertainment concern, helping to grow Vendare to more than $100mm in annual revenues. He also is a co-founder of and advisor to The Great American Photo Contest and Qwips, a voice-to-web social application. Robert is an expert in building revenue streams that involve data mining and qualified lead generation.
How Social Media and Content Marketing Fail - and How to Fix It!
Drew Neisser, Founder and CEO of Renegade, will review how social and content have failed to live up to the initial hype AND more importantly, what marketers need to do to right now to fix these problems.
Drew Neisser is part strategist, part writer, part visionary and part punster - defying easy categorization, although he can't seem to shake his press mantle guerrilla guru. Diapered at Wells Rich Greene, trained at JWT and retrained at Chiat/Day, Drew learned first hand why bigger isn't better.
At Renegade, Drew has helped four clients be recognized as Guerrilla Marketers of the Year by BRANDWEEK. He named and launched the Toughbook for Panasonic, rolled out the BankCab for HSBC, conceived the Time Me Up, Time Me Down PR-extravaganza for G-Shock, neutered bunnies for Oxyride batteries, uncorked Zinfomania for Ravenswood and originated The Optimist Network for Cablevision. A frequent speaker at industry events like Social Media Week and BDI's The Social Consumer, Drew has also MC'd four Optimist Network events along with Social Media Days at various clients. He maintains a monthly column for MediaPost.com, writes case studies for FastCompany.com and has contributed articles to SocialMediaExaminer.com, AdAge, Brandweek, Promo and Chief Marketer among others. Drew has also been a featured expert on ABC's Nightline and CNBC.
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