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Workshop Summary
The need for user experience (UX) design continues to rapidly grow as organizations realize the importance of UX design for product success. 
Learn how to design great UX from award-winning UX design leader, Willy Lai. At this in-person workshop, participants will form small teams & learn through hands-on exercises, lectures, & class discussions:
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How to design great UX across devices through hands-on team exercises
</LI>
<LI>
All phases of the UX design process & all layers of UX
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</UL>
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The business value & ROI of UX design, including case studies & statistics
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</UL>
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Design thinking, strategy, user-centered design, & industry-proven principles, concepts, & methodologies
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Strategically align user desirability, business viability, & technology feasibility
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Successful cross-functional collaboration, including leadership & influencing skills
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UX career coaching, including growing your UX career, transitioning to a UX career, & finding your dream UX job
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</UL>
This fun & highly immersive 2-day workshop is intended for both designers & non-designers. It draws extensively upon Willy's two decades of leading user experience designs at top tech companies in Silicon Valley such as Apple, Samsung, PayPal, Intuit, & eBay. Drawing upon his UX design teaching & mentoring at universities such as UC Berkeley & Stanford, Willy breaks down industry-proven principles, concepts, & methodologies into easily digestible lessons in a classroom setting. 
Seats are limited & tickets may only be purchased through Eventbrite. There are no prerequisites for this workshop. Participants do not need previous UX design or software experience to be successful in this workshop. All workshop participants will receive a certificate of completion upon completion of this course.
 
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Topics Covered in this Workshop
This workshop covers principles, concepts, methodologies, & current trends in UX design, including: UX "sweet spot", user-centered design, product ideation, concept design, design thinking, UX layers, user interface (UI) design, interaction design, information architecture, sitemaps, card sorting, flow charts, task analysis, task flows, UI wireframes, navigation design, mobile design, responsive design, adaptive design, native design, visual design, flat design, material design, gestalt psychology, content, prototypes, strategy, business goals, ROI of UX, competitive analysis, usage metrics, scope, feature value analysis, minimum viable product (MVP), user needs, user research, ethnographic research, contextual inquiry, usability testing, personas, & heuristic evaluation.
This workshop also provides UX career development coaching & tips, including an overview of UX career paths, how to find a job in UX, how to transition into a career in UX, how to advance your career in UX, essential skills for becoming a successful UX practitioner,skills assessment, skills development, rsum writing, portfolio creation, & job interviewing tips.
 
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Who Should Attend this Workshop
In this workshop, you'll not only learn directly from Willy Lai, but you'll network & learn from other participants as well. Both designers & non-designers will learn valuable skills from this workshop. Previous workshops participants include a mix of designers & non-designers froma diverse set of companies & industries such asGoogle, Reuters,Ticketmaster,Aquent,Proactiv,Citrix, 23andMe,Orange, banks, start-ups & government agencies. 
1. Designers & UX Specialists (Design Executives, Design Leaders, UX Designers, Interaction Designers, Visual Designers, Graphic Designers, Print Designers, Information Architects, User Researchers, Content Writers, Prototypers, etc.):
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Novice: Whether you're transitioning to UX design or are new to UX design, this workshop will provide you with a comprehensive overview of UX design, including UX essentials & current trends in UX. You'll gain essential hands-on UX skills that you can apply immediately after the workshop. You'll also learn about career paths, how to transition & grow into UX leveraging your design background, & how to become a successful UX practitioner.
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Intermediate: Hone your UX skills while learning advanced UX concepts & current trends in UX. Develop strategic UX skills, including the business value of your work. You'll gain data & statistics that you can share with your organization to help justify the ROI of UX design projects. Develop your collaboration & communication skills with cross-functional colleagues. Learn how to advance your career into a senior contributor or lead/managerial role.
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Advanced (Senior UX Designer to Lead/Manager/Head of UX Design): Hone your strategic UX skills, aligning your work or your team's work to the strategic interests of your organization. Learn how to leverage UX design as a strategic business tool. You'll gain data & statistics that you can share with your organization to help justify the ROI of UX design projects. Learn advanced UX processes & methodologies, project management skills, management of UX teams, leadership & influencing skills.
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2. Non-Designers (Executives, Recruiters, Product Managers, Marketing Managers, Developers/Engineers, Business Development/Sales, QA, etc.):
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Transitioning to UX: If you're looking to transition into a UX role, this workshop will provide you a comprehensive overview of UX design, including UX essentials & current trends in UX. You'll gain essential hands-on UX skills that you can apply immediately after the workshop. You'll also learn about career paths, how to find a job in UX, how to transition into a UX career leveraging your non-design background, & how to become a successful UX practitioner.
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Enriching your knowledge of UX: If you're looking to enrich your knowledge of UX, this workshop will provide you a comprehensive overview of UX design, including UX essentials & current trends in UX. Learn how to leverage UX design as a strategic business tool, improve management of UX teams, provide UX leadership, or collaborate more effectively with your UX colleagues with the knowledge you'll gain from this workshop.
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</UL>
 
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Workshop Agenda (July 25th - 26th, 2017)
<HR>
Day 1 (Tuesday, July 25th, 2017, 8:30am-5pm)
8:30am: Registration (continental breakfast included) 
9am: Introduction to User Experience Design
<UL>
<LI>Definitions of User Experience & Design</LI>
<LI>Good & Bad UX Examples</LI>
<LI>Business Value & ROI of UX</LI>
<LI>User-centered Design</LI>
<LI>User Research</LI>
<LI>Designing UX & Introduction of UX Layers</LI>
<LI>UX "Sweet Spot" (User Desirability, Business Viability, & Technology Feasibility)</LI>
</UL>
10:30am: Break (snacks provided)
10:45am: UX Layer: Strategy(& group exercises)
<UL>
<LI>Competitive Analysis</LI>
<LI>Usage Metrics</LI>
<LI>Business Goals</LI>
<LI>Ethnographic Research & Contextual Inquiry</LI>
<LI>User & Stakeholder Interviews</LI>
<LI>Personas</LI>
<LI>Heuristic Evaluation</LI>
<LI>Group Exercises: Business Stakeholder & User Interviews</LI>
</UL>
12pm: Lunch (lunch provided)
1pm: UX Layer: Scope(& group exercise)
<UL>
<LI>Product Ideation</LI>
<LI>Concept Design</LI>
<LI>Design Thinking</LI>
<LI>Ideation/Concept Design</LI>
<LI>Feature Value Analysis</LI>
<LI>Minimum Viable Product (MVP)</LI>
<LI>Design Rationale</LI>
<LI>Group Exercise: Ideation/Concept Design</LI>
</UL>
2:15pm: UX Layer: Structure (& group exercise)
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<LI>Interaction Design</LI>
<LI>Task Analysis</LI>
<LI>Task Flows</LI>
<LI>Information Architecture</LI>
<LI>Sitemaps</LI>
<LI>Card Sort</LI>
<LI>Group Exercise: Card Sort</LI>
</UL>
3:30pm: Break (snacks provided)
3:45pm: UX Layers: Skeleton & Surface
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<LI>UI Wireframes</LI>
<LI>Navigation Design</LI>
<LI>Mobile Design</LI>
<LI>Responsive Design</LI>
<LI>Adaptive Design</LI>
<LI>Native Design</LI>
<LI>Visual Design</LI>
<LI>Gestalt Psychology</LI>
<LI>Usability Testing</LI>
</UL>
5pm: Day 1 Ends
 
<HR>
Day 2 (Wednesday, July 26th, 2017, 9am-5pm)
9am: Group Exercise: Wireframes (continental breakfast included) 
10:30am: Break (snacks provided)
10:45am: Group Exercise: Usability Testing 
11:30am: Wireframe revisions
12pm: Lunch (lunch provided)
1pm: Group Exercise: Presentation Preparation
1:30pm: Group Presentations & Business Stakeholder Feedback
3pm: UX Career Development
<UL>
<LI>UX Career Paths</LI>
<LI>Transitioning into a Career in UX (including steps to finding a UX job)</LI>
<LI>UX Career Progression</LI>
<LI>Skills Assessment</LI>
<LI>Skills Development</LI>
<LI>Rsum Writing</LI>
<LI>Portfolio Creation</LI>
<LI>Job Interviewing Tips</LI>
</UL>
3:30pm: Break (snacks provided)
3:45pm: Group Q&A
4:30pm: Individual Q&A
5pm: Workshop Ends
 
<IMG ALT="TRYP by Wyndham Times Square South" SRC="https://cdn.evbuc.com/eventlogos/193095282/screenshot20170422at12.35.43am.png">
Workshop Venue & Ticket Information
<A HREF="http://www.tryptimessquaresouth.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">TRYP by Wyndham Times Square South Hotel</A>
345 W 35th St, New York, NY 10001, United States
Conference Room: Fashion/Garment District
(212)600-2440
Located in the heart of Midtown Manhattan at 345 West 35th Street; between 8th & 9th Avenues, The TRYP by Wyndham Times Square South is centrally located, providing easy access to major corporate offices & top attractions. Just minutes from our front door find sensational shopping, dining & sightseeing venues as well as stimulating entertainment venues of Broadway, Madison Square Garden & Lincoln Center. Live & play like a local making the most of all New York has to offer.
 
<HR>
Workshop Ticket Information
General Admission Tickets (sales start June 27th, 2017)
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<LI>1 Individual: $1995 per person</LI>
<LI>2 Individuals (Group Rate): $1795 per person</LI>
<LI>3 or More Individuals (Group Rate): $1595 per person</LI>
</UL>
Student/Educational Tickets
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<LI>A limited number of discounted tickets are available for existing full-time students, educational faculty & administrators. Email willylai@willylai.com for details.</LI>
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Seats for all ticket types are limited & subject to change based upon availability. Ticket prices for all ticket types do not include overnight stay at hotel. For best overnight hotel rates, please contact the hotel directly. All tickets are refundable 30 days prior to the workshop. All tickets are not refundable within 30 days of the workshop, but you may designate a delegate to attend. For refunds or designating delegates, email willylai@willylai.com.
 
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Testimonials
Previous workshops participants include a mix of designers & non-designers froma diverse set of companies & industries such asGoogle, Reuters,Ticketmaster,Aquent,Proactiv,Citrix, 23andMe,Orange, banks, start-ups & government agencies.
"Willy Lai's UX Design Workshop greatly exceeded my expectations. As someone new to UX, I would highly recommend his workshop not only to current UX Designers, but anyone interested in UX!It seemed like there was about a 50/50 split of UX Designers & non-designers. Some looking for the experienced advice & proven techniques that Willy has implemented over his impressive career, & others trying to wrap their heads around what exactly a UX Designer is & does. I had recently attended a Nielsen-Norman Group conference in San Francisco & found Willy's Workshop to be much more valuable, not to mention way more fun, engaging & interactive!" - Steve Eliopoulos, Front-end Developer/Designer
"I had a great experience in Willy Lais Los Angeles UX Workshop. At first, I was surprised at how much he was covering. Its truly a great end-to-end run through of the entire UX process. Tons of insight & lots of dot-connecting. Even with my decade of UX design experience, Willy answered a lot of my questions about the process as well as the many career path options we have in the field. I have managed in the past & was wondering if that might be my next step in the not too distant future. Just being in the workshop reminded me how many unique career paths there are in UX & what it means to be a contributor. Its an open field & there is so much to learn. I left feeling totally recharged. One of the most fun parts was the hands on project. We all worked very quickly & in groups. It wasnt just UXers who participated which made it better. There were developers, marketing, & managers, & everyone was engaged. Great insights. It was a lot of fun & the time flew by." - Thomas Hallgren, Sr. UX Designer at Comtech Telecommunications Corp.
"Willy's Designing UX workshop was awesome. As a person transitioning to the UX design world, the workshop helped me understand the full UX design process from user research through presentation to the client. As attendees broke into teams & worked on a UX project, Willy coached us throughout. He made sure we focused on the objective of each step. I came out of the workshop feeling confident, not only about what UX design is about, but that it is right for me. The workshop also helped me to start building my network of UX design practionersa big plus." - Davythe Dicochea, MBA, Digital Marketing, Design
"I loved taking Willy's course on Designing UX/User Centered Design. The class was broad enough that non-designers & designers alike could take something away. He explained the value of good UX from a business strategy standpoint, & then broke down various techniques to help accomplish those goals.I am currently a UX designer, but I learned a lot of new methodology that I look forward to incorporating into my design flows & sharing with the designers & product owners on my team.Willy is a thoughtful, patient, & empathetic teacher, & it really shows in the time he takes to answer questions & help his students grasp user centered design.Highly recommend!" - Emily Smith, Sr. UX Designer at Ticketmaster
"I'm very pleased to have had the opportunity to participate in Willy's UX training workshop. I had a great time & I learned so much about the importance of UX, not just in the work I do but in everything around us. I have to say I look at the world through a different lens now. It was a very informative, hands-on workshop that takes you through all the key concepts of User Experience. I was able to work with some of our team members in putting into practice everything we were being taught. Willy is an excellent & extremely knowledgeable instructor who clearly has a passion for User Experience & teaching & it truly shows in how he presents. He makes learning fun & easy. He not only defines & explains the concepts but he puts them into the context of real world scenarios.I highly recommend his workshops to any team or company looking into learning & applying User Experience. It's such an invaluable field of study for all people & Willy is the perfect person to teach it." - Angelo Vergara, Sr. Visual Designer at Citrix
"As a traditional qualitative researcher who has gone from the world of CPG to tech, I found this course to be extremely useful. I consider myself to be a translator of consumer needs to the product & engineering teams. It is difficult for me to do that at full capacity unless I know the language of both. Through this course, I was able to understand terms & concepts of UX design & information architecture that will help me be more successful in my career." - Raniele Jago, Qualitative Consumer Insights Leader at 23andMe
"I was fortunate to attend the UX Design workshop in Google Campus Warsaw. Willy knows his job better than most I ever seen. He is a great instructor who shows the real side of skills needed in daily basis work. The main asset of workshop was work on real cases. As UX designer I gained extraordinary benefit from this event & I can recommend for sure." - Patrycja Walencik, UX Designer at Polska Press Grupa
"Meeting Willy was an absolute pleasure & attending his workshop was such a positive experience. I was impressed with how accessible, personal & hands-on Willy was, but even more impressed by the depth of material we were able to cover, his keen insights & relevant examples from his own personal experiences. I left the workshop not only feeling empowered to deliver better user experiences, but inspired to share my knowledge with my team." - Liz Marie, Director of Brand Strategy at MBC Strategic
"It is an absolute joy to learn the principles of UX design from Willy. To anyone with an interest in the field, I highly recommend attending his two day workshop. You will learn many new & useful things, gain valuable business insights, & have fun in the process. Most importantly, you get to interact with Willy & benefit from his immense expertise & wisdom." - Gene Polhamus, Information Architect at Makers & Muses
"I found Willy to be a thoughtful UX practitioner with deep domain expertise. I was highly impressed with Willy's ability to cover a wide breadth of applied design principles in such a short period of time...I'd recommend his courses if you are both a design leader looking to bring back fresh new perspectives to your team and/or if you are a non-designer simply looking to broaden your understanding of experience design to better communicate with your counterparts." - Ruben Santa, UX Designer at Google
"I highly recommend Willy Lai's UX Design Workshop...his training highlighted many essential UX principles, examples & engagement to reinforce & apply them. He was very open to taking questions & discussion. I really enjoyed the guidance with the hands-on project, which really drove the concepts home - it was very fulfilling to apply the principles & see how the UX & design process can be so beneficial to building for websites & devices. Willy's critiques were very useful as well. The UX Design workshop was an essential addition to my professional career. Highly recommended for you or your team!" - Alexis Morgenstern, Interactive Web Marketing Manager at Hewlett Packard
"I took Willy's UX workshop in Los Angeles. To cut to the chase, the information presented was both informative & entertaining. What took the UX workshop to a level that is paramount for anyone's career is how Willy crafted each segment of the UX process into digestible bits & he explained how this path is the methodology to find both design & business success. I highly recommend his workshop." - Erik Bjarnason, UX Designer at The Proactiv Company
"Willy is an exceptional UX instructor... Concise, thoughtful, well-spoken, & even a little humorous...his presentation was silky & easily digested. I look forward to enrolling in other future courses led by Willy." - Travis Lum, Art Director at Razorfish
<A HREF="https://www.linkedin.com/in/willylai/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">View more testimonials on Linkedin</A>