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EVENT DETAILS |
Making Digital Advertising
Cleaner. Safer. Better.
A Conference About Actionable Solutions
The rapid growth of data-driven, digital advertising has presented marketers with unprecedented new opportunities to better understand and connect with their audiences. Simultaneously, that growth has given rise to fraud, malware, security and viewability concerns as marketers look to ensure that their advertising campaigns are running cleanly, safely and being seen by actual people.
AdExchanger's CLEAN ADS I/O will take a careful look at the challenges within data-driven, digital advertising, and more importantly, create actionable solutions that will keep it clean.
Why Attend?
For Brands, Marketers, and Agencies:
Clean Ads I/O represents a unique opportunity to learn from your peers as well as reach across the aisle to your sell-side and technology partners and learn what they see, share your views and consider the solutions ahead. For example, the most important way to combat fraud is to understand how it works. Marketers who attend Clean Ads I/O will be better informed than ever as they learn what to demand in terms of security and transparency from publishers and technology vendors.
For Publishers: Like your ecosystem partners, you hold a unique touchpoint with the consumer and its your job to protect not only them, but the brands that are driving revenue through you. Privacy, viewability, ad blocking all of these and more are in the mix. Clean Ads I/O will provide an understanding of the latest trends and solutions, and provide you an opportunity to connect with the buy-side and vendor community.
For Tech Providers: Bringing your technology expertise to the world of big data and advertising is critical. You want to protect the brands that trust you to deliver their campaigns and/or drive yield for publishers who create the great content we all depend on. Among the most important issues you address is unlocking the complexity of the many partners it may require for a buy- or sell-side provider to create and deliver effective advertising at scale. Ad technology companies that attend Clean Ads I/O will gain a better understanding of how the latest technologies are working for their clients and for the consumer, and inspire the road map for future innovation.
For Everyone: Clean Ads I/O provides a unique opportunity for all the members of the advertising technology ecosystem to exchange actionable ideas for making digital advertising cleaner, safer and better.
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