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With CMOs Raja Rajamannar (Mastercard), Peter McGuinness (Chobani), John Dillon (Dennys), Emily Culp (Keds), John Boris (Shutterfly), Jerome Hiquet (Tough Mudder), Jackson Jeyanayagam (Boxed), Kerri Westfield (Dir. Mktg, GE).
Tue, Oct 24, 2017 @ 07:30 AM   $2195   Marriott at Brooklyn Bridge, 333 Adams St
 
   
 
 
              

    
 
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EVENT DETAILS
Real Engagement in the Age of Personalization

Cut through the noise with seamless, consistent & impactful interactions that truly impress your customer & build relationships

400 Marketers Meet for four cutting edge marketing discussions. One Incite Brand Marketing Summit.

The best brand-focused marketing conference in the USA returns to NYC. CMOs & marketing leaders from over 45 innovative brands map out the future of marketing in NYC in October 2017.

PERSONALIZATION & EXPERIENCE

The revolution in segmentation, targeting & personalization - & what marketers must do to both understand - & serve - customers better

CONTENT & STORYTELLING

How to tell compelling stories, scale content production, & accurately define the role of both in your marketing success

ATTRIBUTION & INSIGHTS

The complex interplay between brand, channel, content, platform & message - & how to accurately track the success of every element of your marketing

OMNICHANNEL INTEGRATION

How to bridge the gaps & offer united brand experiences on all touchpoints of customer engagement, including social media, email marketing, mobile, websites, in-store & digital marketing


4 in-depth marketing conference discussions on the key issues of 2017 & beyond

Content & Storytelling: Cut-through the noise with targeted, persona driven creative messaging
Personalization & Experience: Unlock the potential of data, listen to consumer behavior & target unmet needs
Omnichannel integration: Connect offline & online activity, internal teams & touchpoints for a seamless customer experience
Attribution & Insights: Measure your performance & analyze data to determine content, channel & sales impact beyond last click
 
 
 
 
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