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<P><STRONG><SPAN STYLE="line-height: 1.6em;">Intersection: The Crossing Of Location And Programmatic Within Mobile</SPAN></STRONG></P>
<P STYLE="text-align: left;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; line-height: 1.6em;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: 13px; line-height: 20.7999992370605px;">Welcome to the world of</SPAN><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: 13px; line-height: 20.7999992370605px;">"Location Programmatic": The mainstreaming of programmatic advertising - the use of automated systems to target and deliver online ads primarily via cloud-based exchanges in much the same way stocks are traded - has helped to promote the rise of GeoMarketing, where the mix of data collection and real-time media buying can reach consumers in the middle of making shopping decisions.</SPAN></SPAN></P>
<P STYLE="text-align: left;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; line-height: 1.6em;">There are a number of marketing intersections that brands, agencies, analytics providers, and platform players will need to have a clearer understanding of. One of the key drivers of programmatic and location-based advertising increasingly involve the uses of mobile devices. This year, eMarketer estimates that US advertisers will increase spending on mobile ads by 78.0%, pushing the total to nearly $19 billion, and next year, growth will come in at 50.0% for mobile ad spending of $28.48 billion.</SPAN></P>
<P STYLE="text-align: left;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; line-height: 1.6em;">In this discussion moderated by GeoMarketing.com, executive from MoPub (Twitter), WPP Group's Xaxis, Publicis Groupe's Vivake, and Factual will offer a look at how geo-data, mobile advertising and marketing automation software will change the way ads are bought, sold, placed, and created.</SPAN></P>
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