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EVENT DETAILS |
<P><A HREF="%20http://www.customer-obsessed.com/social-media-week/" TARGET="_blank" REL="nofollow"><SPAN STYLE="color: #000000;"><STRONG>Engaging the Connected Shopper - A Customer Obsessed Discussion on the Future of Retail Marketing</STRONG></SPAN></A></P>
<P><SPAN>Please join us as we explore what's next for brands and marketers in the quickly evolving retail environment -where the customer demands more, has a louder voice, and expects you to be relevant by treating them as a human instead ofa demographic. It will be an afternoon of fireside-chat discussions, good food and drinks with leading retail strategists, marketers,social media gurus and the solutions providers that are driving the future of how we shop.Meet some of the strategic minds who have shepherded the worlds most iconic brands,likeTarget, Gap, Ford, Kohl's, Nike, Disney, and Nestl into the digital, social, and mobile future of consumer retail marketing.</SPAN></P>
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<P STYLE="text-align: center;"><SPAN STYLE="font-family: 'andale mono', times;"><STRONG>Thursday, February 26th from 3 - 6 PM<BR><SPAN STYLE="line-height: 1.6em;">Tenthwave HQ<BR></SPAN><SPAN STYLE="line-height: 1.6em;">31 West 27th Street, 12th Floor<BR></SPAN><SPAN STYLE="line-height: 1.6em;">New York, NY 10001</SPAN></STRONG></SPAN></P>
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<P STYLE="text-align: center;"><STRONG>More Information: <A TITLE="Social Media Week NYC with Tenthwave" HREF="%20http://www.customer-obsessed.com/social-media-week/" TARGET="_blank" REL="nofollow">http://www.customer-obsessed.com/social-media-week/</A></STRONG></P>
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<P><SPAN><STRONG>Featuring fireside chats with:</STRONG></SPAN></P>
<P>Scott Monty: E<SPAN STYLE="line-height: 1.6em;">VP, Strategy -Shift Communications</SPAN></P>
<P><SPAN>Nicole Bergeron:</SPAN><SPAN STYLE="line-height: 1.6em;">Principal -Seed Partners</SPAN></P>
<P><SPAN>Jay Noce:</SPAN><SPAN STYLE="line-height: 1.6em;">CEO -Zero2Sixty</SPAN></P>
<P><SPAN>Adam Meshekow:<SPAN STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 20.7999992370605px;"></SPAN></SPAN><SPAN STYLE="line-height: 1.6em;">EVP, Product Strategy-Sito Mobile</SPAN></P>
<P><SPAN>Domingos Guimaraes:</SPAN><SPAN STYLE="line-height: 1.6em;">CEO-Live Content</SPAN></P>
<P>Derek Bonney:<SPAN STYLE="line-height: 1.6em;">Managing Director-Tenthwave</SPAN></P>
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<P><SPAN><STRONG>Event Overview:</STRONG></SPAN></P>
<P><SPAN><STRONG>3:00 Doors Open, reception, and networking</STRONG></SPAN></P>
<P><SPAN><STRONG>3:20 Welcome and introductions from Eric Schwamberger (Partner/CCO, Tenthwave)</STRONG></SPAN></P>
<P><SPAN><STRONG>3:30 Session One: The Marketer's Perspective (with Adam, Domingos, and Derek) </STRONG></SPAN></P>
<P><SPAN>As the power of influence shifts further away from media impressions and brand messaging to advocacy and relevancy, what's possible and what works for marketers who are trying to excite consumers in the always on, always sharing world? What should we be watching for next year? The panelists will discuss the importance of authentic brand trust, effective storytelling, experience creation and social influence. How can marketers most effectively solidify andstrengthentheir relationships with their customers using social media and/or mobile devices?Bring some questions of your own and join in.</SPAN></P>
<P><SPAN><STRONG>4:10 Session Two: The Retailer's Perspective (with Scott, Nicole and Jay)</STRONG></SPAN></P>
<P><SPAN>Good retail strategies are as rapidly changing as all the <EM>advancements in</EM> and <EM>availability of</EM>the really useful technology around us. What tools should retailers have at their fingertips and more importantly, how should they use them to provide better service, know their customer better, and be there when they are needed. These are the descions that will decide who wins the aisle and who owns shopping trips. How do retailers turn consumer data into actionable insights and strategies? What is the new thing I should be thinking about today? Tomorrow? Join us in this open discussion and feel free to bring a question or two.</SPAN></P>
<P><SPAN><STRONG>4:50 Closing remarks from Drew Rayman (Managing Partner,Tenthwave)</STRONG></SPAN><SPAN STYLE="line-height: 1.6em;"></SPAN></P>
<P><SPAN><STRONG>5:00+ Networking, food, drinks and great views of the city skyline</STRONG></SPAN></P>
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