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Analyzing growing platform of OTT, how will it change the way audiences targeted, what will subscription rates & data look like.
Wednesday, May 24, 2017 at 08:00 AM    Cost: $60
Frankfurt Kurnit, 488 Madison Ave
 
     
 
 
              

 
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<P><SPAN>We're pleased to invite you to join </SPAN><A HREF="http://www.IndustryIndex.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><SPAN>Industry Index</SPAN></A><SPAN> & </SPAN><A HREF="http://pluggedinbd.com" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"><SPAN>PluggedIn BD</SPAN></A><SPAN> for our next Roundtable Discussion, </SPAN><SPAN>OTT & Audience Targeting for Video</SPAN><SPAN>, on May 24, 2017 -</SPAN>8am - 8:30am: precursornetworking & coffee,8:30am - 10am: roundtable discussion.</P>
<P>OTT continues on its upward trajectory - <A HREF="https://www.emarketer.com/Article/Seven-10-US-Internet-Users-Watch-OTT-Video/1013061" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow">eMarketer</A> reports that by 2019 there will be 199.6 million users streaming videos on both apps & websites that bypass traditional distribution. Join us, senior agency executives, tech vendors, & brands as we analyze the growing platform of OTT: What does it mean for the industry? How will it change the way audiences are targeted? What will subscription rates & data look like? Will brand competition increase, or will a few brands continue to monopolize the space? What are the meaningful metrics to evaluate OTT efficacy, & its growing popularity?</P>
<P>We're excited to have you join the conversation.</P>
<P>Start generating your thoughts - follow us on<A HREF="https://www.linkedin.com/company-beta/3350688/" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"> LinkedIn</A> & use #MadTechRoundtable on<A HREF="https://twitter.com/Industry_Index" TARGET="_blank" REL="noopener noreferrer noopener nofollow noopener noreferrer nofollow nofollow noreferrer nofollow"> Twitter</A>.</P>
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