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EVENT DETAILS |
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<P STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px; margin: 0px 0px 16px; padding: 0px;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">Building an analytics strategy is crucial for every product manager. How do you build and implement an effective product analytics strategy that quantifies and drives product success and iteration?</SPAN></P>
<P CLASS="m_8688908042869122586gmail-p1" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">Join Eric Hwang and Eli Rothschild of Mixpanel, who have worked directly with hundreds of product managers to build sophisticated analytics strategies. Mixpanel's customer base includes thousands of companies such as Uber, Capital One and Amazon.</SPAN></P>
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<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;"><STRONG>Key Takeaways:</STRONG></SPAN></DIV>
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<LI><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">Data analytics is no longer a luxury, its a competitive and integral need for Product Managers.</SPAN></LI>
<LI><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">How to understand not only who your users are but how they behave</SPAN></LI>
<LI><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">Know your metrics.</SPAN></LI>
<LI><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">Take action via tests, experimentation and notifications.</SPAN></LI>
<LI><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">Track downstream events to iterate and improve retention & re-engagement.</SPAN></LI>
<LI><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">Understand the product ecosystem and how tools interact.</SPAN></LI>
<LI><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;">How to position analytics from a product perspective across your company.</SPAN></LI>
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<P><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;"><STRONG STYLE="font-family: helvetica; font-size: medium;">Timeline:</STRONG></SPAN></P>
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<LI><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">6:30 - 6:45 : Meet & Greet</SPAN></LI>
<LI><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">6:45 - 7:45: Speaker Discussion</SPAN></LI>
<LI><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;">7:45 - 8:30: Networking</SPAN></LI>
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<P><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;"><EM>*Snacks and refreshments will be provided</EM></SPAN></P>
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<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;"><STRONG>Meet your speaker: Eli Rothschild</STRONG></SPAN></DIV>
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<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-size: medium; font-family: helvetica; color: #888888;"><IMG STYLE="display: block; margin-left: auto; margin-right: auto;" ALT="" SRC="https://cdn.evbuc.com/eventlogos/110662633/cutmypic28729.png" HEIGHT="170" WIDTH="170"></SPAN></DIV>
<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;"> </SPAN></DIV>
<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-size: medium; font-family: helvetica; color: #888888;"><SPAN STYLE="color: #888888;"><A HREF="https://www.linkedin.com/in/eli-rothschild-b922824a" REL="nofollow">Eli</A></SPAN>is a veteran of the Startup Community and interacts with Product Managers on a daily basis as an Account Exec. at Mixpanel. Prior to working at Mixpanel, he was an early member of the sales team at Rocketrip, a YC backed corporate travel solution, and Imagine Easy Solutions (where he worked directly with Jesse Owens of Product School fame), which was recently acquired by Chegg.</SPAN></DIV>
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<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><STRONG><SPAN STYLE="font-size: medium; font-family: helvetica; color: #888888;">Eric Hwang</SPAN></STRONG></DIV>
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<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-family: helvetica; font-size: medium; color: #888888;"><B STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><IMG STYLE="display: block; margin-left: auto; margin-right: auto;" ALT="" SRC="https://cdn.evbuc.com/eventlogos/110662633/cutmypic28829.png" HEIGHT="176" WIDTH="176"></B></SPAN></DIV>
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<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"></DIV>
<DIV CLASS="gmail_extra" STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><BR><SPAN STYLE="color: #888888; font-family: helvetica; font-size: medium;"><SPAN STYLE="color: #888888;"><A HREF="https://www.linkedin.com/in/ericjesshwang" REL="nofollow">Eric</A></SPAN>is a Solutions Engineer at Mixpanel, working with developers and product engineers across verticals to develop robust analytics strategies. Prior to Mixpanel, Eric was an Associate at Blackrock, running Distribution Strategy and Analytics for iShares. With a fairly diverse professional background, including GMAT instruction and non-profits, Eric is able to work across verticals, establishing cohesive and effective product and analytics strategies to drive businesses forward.</SPAN></DIV>
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