Not all incentives are created equal.

In 2000, Uri Gneezy's research team found that charging parents fines for picking up their kids late from a daycare actually increased the number of late pickups, as people saw it as a fee for service rather than a punishment.

Since then, research in behavioral economics has shown that small differences in the framing and structure of incentives programs can greatly impact effectiveness. Yet despite the millions of dollars organizations spend on incentive schemes, too little attention is paid to actually making them work.

No matter what business youre in, you likely spend most of your day trying to change behavior. Learn from a leading expert in behavioral economics and incentive design how insights from behavioral economics and psychology can be used to evaluate and improve incentive schemes.

Speakers: Uri Gneezy and Katie Baca-Motes

Uris early work on when and why incentives can backfire has become the cornerstone in a compelling line of research that explores when traditional economic theories fail to explain real human behavior. He is the co-author of the bestsellerThe Why Axis, and his work has been covered by the New York Times, the Wall Street Journal, and has been featured in the bestselling books Freakonomics, Predictably Irrational, and Drive. His research focuses on putting behavioral economics to work in the real world, where theory can meet application. He is the Epstein/Atkinson Endowed Chair in Behavioral Economics and Professor of Economics & Strategy at the Rady School of Management, University of California, San Diego.

Katie is the Managing Director of Gneezy Consulting where she helps organizations put behavioral economics to work. Before joining Gneezy Consulting, she led several large scale consumer behavior projects at The Walt Disney Company. Katie's research has been published in in the Journal of Consumer Research and her writing has been published on Time.com. She has an MBA from The Rady School of Management, UCSD.

Agenda

6:30 PM Drinks, snacks, and socializing.

78 PM Incentives Framework: Discussion with Uri and Katie (active participation and questions from the audience are encouraged so feel free to share your consumer behavior-related challenges!)

8 PM Community announcements and more time to socialize