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EVENT DETAILS |
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<DIV STYLE="font-size: 12.8px; text-align: start;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; color: #888888; font-size: small;">How do you discover new products and features? If it's a space you don't understand, you have to do rigorous customer research: interviews, surveys, flow charting, prototyping, and usability testing. This session will help you add these tools to your customer discovery toolkit and ensure you're using them in the most effective, efficient ways. If used correctly these tools can speed up the requirements gathering process, ensure you prioritize the right features, and help you design things in a way that drives adoption.</SPAN></DIV>
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<P STYLE="color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="text-decoration: underline; font-size: small; font-family: arial, helvetica, sans-serif;"><SPAN STYLE="color: #888888; text-decoration: underline;">Takeaways<STRONG>:</STRONG></SPAN></SPAN></P>
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<LI><SPAN STYLE="font-size: small; color: #888888; font-family: arial, helvetica, sans-serif;">Identify the smartest customers and prospects and talk to them.</SPAN></LI>
<LI><SPAN STYLE="font-size: small; color: #888888; font-family: arial, helvetica, sans-serif;">Stay unbiased and listen well.</SPAN></LI>
<LI><SPAN STYLE="font-size: small; color: #888888; font-family: arial, helvetica, sans-serif;">Ask broad questions in the beginning and use visuals as you get further along.</SPAN></LI>
<LI><SPAN STYLE="color: #888888; font-family: arial, helvetica, sans-serif; font-size: small;">Each customer discovery tool has it's applications. Use the right one.</SPAN></LI>
<LI><SPAN STYLE="font-size: small; color: #888888; font-family: arial, helvetica, sans-serif;">Scale your efforts with surveys and preferred customer groups.</SPAN></LI>
<LI><SPAN STYLE="font-size: small; color: #888888; font-family: arial, helvetica, sans-serif;">Once you have usage data, use it. But never stop talking to customers.</SPAN></LI>
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<P STYLE="margin: 0px; padding: 0px 0px 8px; color: #909090; letter-spacing: 0.5px;"><SPAN STYLE="text-decoration: underline; font-family: arial, helvetica, sans-serif; font-size: small; color: #888888;">Timeline:<SPAN STYLE="line-height: 1.6em;"><BR></SPAN></SPAN></P>
<SPAN STYLE="color: #808080; line-height: 1.6em; font-size: small; font-family: arial, helvetica, sans-serif;"> 6:30 - 6:45 pm - Meet & Greet</SPAN><BR><SPAN STYLE="color: #808080; line-height: 1.6em; font-size: small; font-family: arial, helvetica, sans-serif;"> 6:45 - 7:15 pm - Info Session</SPAN><BR><SPAN STYLE="color: #808080; line-height: 1.6em; font-size: small; font-family: arial, helvetica, sans-serif;"> 7:15 - 7:30 pm - Q & A</SPAN><BR>
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<DIV><BR><SPAN STYLE="color: #888888; font-family: arial, helvetica, sans-serif; font-size: small; letter-spacing: 0.5px; line-height: 25.6px; text-decoration: underline;">Meet our Speaker:</SPAN></DIV>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #888888;"> <IMG ALT="" SRC="https://cdn.evbuc.com/eventlogos/110662633/headshot228129.png" HEIGHT="347" WIDTH="357"></SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #808080;"><SPAN STYLE="line-height: 1.6em;"><A HREF="https://www.linkedin.com/in/mthurmond" REL="nofollow">Matt Thurmond</A> loves building products and blowing away customer expectations. He was most recently a Sr. Product Manager at Granular, an Andreessen Horowitz andGoogle Ventures backed startup building software for large farms. There, heinterviewed, surveyed, and visited customers andlaunched nearly a dozen new features based on what he learned. Prior to that, Matt was a Sr. Product Manager at Adap.tv where he built products for web video publishers. Being from Memphis, he is a southern boy at heart and holds an engineering degree from Mississippi State University and an MBA from Harvard Business School.</SPAN></SPAN></P>
<P><SPAN STYLE="text-decoration: underline;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small; color: #888888;">Where:</SPAN></SPAN></P>
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<P><A STYLE="font-family: arial, helvetica, sans-serif; font-size: small; line-height: 21px;" HREF="http://www.productschool.com" TARGET="_blank" REL="nofollow">Product School</A><SPAN STYLE="color: #808080; font-family: arial, helvetica, sans-serif; font-size: small; line-height: 21px;">offers product management courses in San Francisco, Silicon Valley and New York.</SPAN></P>
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