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EVENT DETAILS |
Creativity is the power to connect the seemingly disconnected
- William Plomer
When we say we create content, often we forget that the word create implies creativity. In a world of boring ads and overly promotional content, how can we infuse the marketing industry with forward-thinking creativity? As an industry, perhaps we need to take a step back and consider doing things a bit differently.
The reality is, creativity - disruptive ideas that help people see the world in new ways - is an imperative for content marketing. How do you tell amazing stories that are not just good, but inspire your audience, make life more interesting, and turn passive consumers into brand advocates? Most importantly, how do you leverage the latest technology to create personalized content at scale while proving ROI? At NewsCred's third-annual #ThinkContent conference, you'll learn how the world's leading brands are intersecting creativity with technology to define the future of storytelling.
From tactical workshops and inspiring presentations to actually fun networking, you'll learn from the the smartest people in the room - and get the inspiration and tools you need to scale your content marketing and build brand love.
SPEAKERS
Barbara Basney
VP Global Advertising & Media, Xerox
Jill Cress
Group Head & SVP, Global Consumer Marketing, MasterCard
Matt Bruhn
Global Brand Director, Smirnoff, Diageo
Tomas Kellner
Managing Editor, General Electric
Peter McGuinness
Chief Marketing and Brand Officer, Chobani
Doug Carrillo
VP Marketing & Sales, Virgin Hotels
Ze Frank
President, BuzzFeed Motion Pictures, BuzzFeed
Andrew Essex
Vice Chairman, Droga5
Luke B. Kintigh
Global Content & Media Strategist, Intel
Shafqat Islam
Cofounder & CEO, NewsCred
Ben Edwards
VP Marketing Innovation & Platforms, IBM
Michael Brenner
Head of Strategy, NewsCred
Cenk Bulbul
Head of Strategy & Insights, Ads Marketing, YouTube
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