CEO, Perks Consulting
About This Workshop
New businesses often see branding as an expensive afterthought instead of a key component in communicating their story and value to customers. A strong brand foundation affects everything from product development to customer acquisition, and creates new opportunities for loyalty, recognition and even a boost in funding.
This Branding Bootcamp will explore how to work in a lean and agile way to create a killer brand strategy with high impact and low cost. The philosophy, Think like a Brand. Act like a Startup. will be integrated to help businesses create strategic stability while leveraging their digital agility - a true competitive advantage. You'll dive into the foundational aspects of building a brand vision and put the best practices and lessons learned into action with an execution of a strategic brand brief.
Foundations of what a brand is, isn't, and how it can impact your business.
An overview of the branding process from strategy to identity development including: mood, design, brand guidelines and planning for growth.
Lean and agile methodologies for branding that improves customer engagement and boosts ROI.
Brand brief exercises to implement.
Prereqs & Preparation
Suggested reading Brand Early, Not Often - http://www.fastcompany.com/1794324/brand-early-not-often
About the Instructor
Lauren Perkins Photo
Lauren Perkins is a brand marketer and digital evangelist. Best known for her innate ability to distill the simple from the complex, she has provided solutions for start-ups and consumer brands including, Laser Cosmetica, Crunch Fitness, eDiets, Laura Mercier, 85Broads, Cookstr, and Pfizer. An entrepreneur at heart and problem-solver by trade, Lauren is the CEO and Founder of Perks Consulting, a digital brand and marketing agency focused on enabling clients with the digital and strategic competence to deliver fluid, high performance customer experiences. Lauren is also a contributor to Inc., Forbes Women, and regularly teaches at General Assembly.