Video is one of the most efficient advertising formats. It's capable of delivering excellent results on all platforms, especially on mobile. The majority of marketing professionals name video as the type of content with the best ROI as it tends to increase visitor's time onpageat least twice.
Given that success, video ad fraud is about twice as common as display ad fraud, according to a June study by DoubleVerify. The reason: there's more money in video, & fraudsters go where the money is. Besides fraud there are a number of other issues that video ads are dealing with including;
Misleading pre-rollsStatic video adsBreakageViewability
Join PluggedIn as we discuss video optimization at the roundtable.
