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EVENT DETAILS |
Corporations are looking for ways to align their business to great causes. A 2008 Cone Corporate Citizenship study claimed that 85% of Americans had a more positive image of a product or company when it supports a cause they care about. Your nonprofit or social enterprise could be exactly what a corporation is looking for.
An effective partnership is critical in building momentum for your business. The right partnerships can make the world of a difference. It could mean avoiding the laborious task of door-to-door fundraising, having the resources to develop the programs you want, and being able to hire the staff you need. Partnerships create new opportunities you would have never dreamed of. But similar to dating, you need to find the right corporate partner that is the perfect match for your organization.
In this class we will explore the gamut of corporate partnerships ranging from sponsorships, in-kind donations, media partnerships and more. We'll cover everything from how to build and nurture relationships with decision makers, what kinds of partnerships to pursue for what purposes, tactics for negotiation and how to close deals.
WHAT YOU'LL LEARN
* How to build the most effective partnerships for your organization's needs
* How to develop a pitch deck
* How to negotiate a deal
* Sales tools like Contactually, Salesforce and Highrise
* Tactics for outreach and follow up
* How to develop long-term relationships
* How to assess what kinds of business development opportunities are worthwhile
WHO THIS CLASS IS FOR
* Nonprofits and social enterprises looking for funding channels
* Anyone working in business development
* Anyone who wants to create revenue for their business
* Anyone who wants to learn how to build relationships
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