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AI has made polished content & personalized outreach cheap, fast, & abundant. When every startup can produce more content & outreach, volume stops being an advantage. Earned trust becomes the actual GTM edge.
Court Lorenzini explores the three kinds of trust every startup must build: trust in the founder, in the product, & in the category. He shares how early-stage companies can earn each through credible proof, reduced buyer risk, & experiences that turn interest into belief, before they have an established brand.
The keynote includes a live trust-discovery exercise. A preselected founder briefly introduces their AI-enabled company, target customer, & current GTM challenge. Court then opens the discussion to the room, inviting participants to name unanswered questions & the proof or reassurance a prospective customer might need. He organizes the feedback through three trust lenses: founder, product, & category, & helps the founder identify a practical next move.
About the speaker
Court Lorenzini is the founding CEO of DocuSign & has spent his career building companies & advising startup leaders. Today, he leads FounderNexus, which helps venture-scale founders make better decisions through trusted, stage-matched founder rooms.
This event is a part of #SFTechWeek-a week of events hosted by VCs & startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
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