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| Marketing Measurement & Attribution In The AI Era
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| With Frederik Hermann (Senior Director of Performance & Growth Marketing, 23andMe), Linda Vu Nguyen (Vice President - Marketing, BlueRock), Irene Zheng (Director - Marketing Analytics and Data Science, NinjaOne), Dominic Williamson (Director of Marketing Analytics, WeDey), Harsha Vankayalapati (CEO, AgentWeb). |
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Aug 19 (Wed) @ 05:30 PM
FREE
| | Venue, To Be Announced, Palo Alto
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Join a selective group of CMOs, senior marketing leaders, & growth executives for an invite-only evening of discussion & networking on how teams measure what marketing is actually doing as AI reshapes the buyer journey.
Buyers no longer move through the funnel the way the dashboards assume. They ask an AI assistant before they reach your site, research in places you cannot track, & arrive late in the cycle already decided. Last-click attribution & the standard funnel models were built for a world that is disappearing, & the numbers most teams report to the board are starting to measure the wrong things.
This is a high-signal room for leaders rethinking acquisition, retention, attribution, & ROI under those conditions. Compare how peers rebuild attribution when the clickstream goes dark, what they now count as a leading indicator, how they defend the marketing number to a CFO with questions, & where AI helps the measurement problem rather than adding to it.
No pitches. No sales presentations. Just strong peers, real numbers, & useful conversations.
Who You'll Hear From
Frederik Hermann, Senior Director of Performance & Growth Marketing, 23andMe
Linda Vu Nguyen, Vice President, Marketing, BlueRock
Irene Zheng, Director, Marketing Analytics & Data Science, NinjaOne
Dominic Williamson, Director of Marketing Analytics, WeDey. Previously Meta, eBay, & Instacart.
Harsha Vankayalapati, CEO & Co-Founder, AgentWeb
Moderator: Murray Newlands
Who Should Attend
CMOs & VP Marketing
Heads of Growth & Demand Generation
Marketing Operations & Analytics Leaders
Chief Digital Officers
Marketing Technology Leaders
AI & Transformation Leaders
Leaders at funded & growth-stage companies
Topics
Attribution When the Clickstream Goes Dark
Measuring AI-Influenced Buyer Journeys
Leading Indicators That Survive the Funnel's Decline
Defending Marketing ROI to the CFO
Where AI Sharpens Measurement, & Where It Adds Noise
Format
Panel Discussion Networking Light Food & Drinks Peer Introductions
Wednesday, August 19, 2026. 5:30 PM. Palo Alto, CA. Exact address shared upon approval.
Attendance is limited & subject to approval.
Top Executive Partners
ThinkingAI AgentWeb
Host
Open Future Forum is a private executive community based in Silicon Valley, founded by Murray Newlands in 2019. Its network reaches tens of thousands of executives & investors worldwide. It runs a year-round calendar of small, off-the-record dinners, panels, & mixers for senior executives & investors, including CEOs, CFOs, CMOs, CISOs, private equity leaders, founders, & AI leaders, alongside role-based communities including the CMO Executive Forum. Beyond events, Open Future Forum convenes peer groups & executive boards & publishes original research built on first-party survey & qualitative data from its executive network.
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