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A modern go-to-market strategy targets customers at scale through aligned & automated sales & marketing outreach. Powered by real-time data, it orchestrates omni-channel engagement to reach the right people at the right time. But achieving this is no easy feat; early-stage entrepreneurs face heavy competition from well-established players in the industry with the means to easily leverage customer insights. What can early-stage entrepreneurs do to stand out & drive growth at launch?
The Nasdaq Center is thrilled to be joined by Ben Salzman, SVP of GTM Strategy at ZoomInfo Labs, who will provide guidance on how to build the ideal GTM playbook. You'll walk away with the insights to take your approach to timing, targeting, & content to the next level to drive greater effectiveness & efficiency from your GTM playbook, plus how to build a GTM ops function that can serve as a foundation for your team.
Key Takeaways:
How to unlock insights from B2B data that can power true account-based GTM
How to rethink your engagement tech plus tools to modernize your GTM playbook
How to leverage automation & AI to scale your GTM & win faster
OUR SPECIAL GUEST
Ben Salzman
SVP, ZoomInfo Labs & GTM Strategy
Ben Salzman, SVP, GTM Strategy & ZI Labs for ZoomInfo (NASDAQ:ZI), is a seasoned Go-to-Market (GTM) executive with two decades of experience in advising enterprise tech companies globally. After a decade leading sales teams at Oracle & Google, in 2016 Ben started Dogpatch Advisors, an advisory & research firm that helped companies rethink GTM programs & help design more impactful, scalable GTM playbooks. In 2022, ZoomInfo acquired Dogpatch Advisors & Ben joined ZoomInfo with a focus on GTM Innovation & GTM strategy.
The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources & mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us & make your gift to ensure these transformative programs may continue to reach the underserved.
All Nasdaq Entrepreneurial Center programs & services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to webinarhost@thecenter.nasdaq.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact anna.vanmaanen@thecenter.nasdaq.org
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