With the rise of digital video advertising comes the demand for more premium inventory. Headlines hum with revenue projections, trepidations about viewability, and the continual adoption of programmatic practices.
Join us for a morning discussion about video advertising's increasing relevance to the publishing world. Panels, chats and presentations will be delivered by our our industry's most prominent movers and shakers. Let's navigate this exciting time together.
Stay tuned as we reveal more of our panelists and speakers...
VP, Global Business Development & Partnerships
VP, Digital Strategy and Planning
US Director of Programmatic
Executive VP & General Manager
Director of Video and Mobile Sales Strategy
SVP, Business Development
Senior Product Director
SVP, Publisher Development
Chief Marketing Officer
Senior Director of Client Solutions
Hearst Core Audience
Jim Daily - Moderator
Light Breakfast & Networking
Viewability: Is Anyone Really Watching?
Known to haunt advertisers in their sleep, the v word seems to weigh heavily on all media professionals. This panel will
candidly address the concerns that viewability presents, alongside the burgeoning new technologies and metrics the
industry is constructing to finally put the issue to rest.
Opportunities in the Open Exchange
Let Jay Prasad, VP of Global Business Development at TubeMogul, and David Katz, Senior Director of Client Solutions at Hearst Core Audience, shed light on open exchange's relevance to our industry. Discussions about programmatic's frustrations, translucency, and future will be covered in this session, all moderated by Teads' own North American Managing Director, Jim Daily.
Brands and the Art of Distribution
All dressed up, but nowhere to go? The process of strategizing reach, price pointing, and unveiling branded content is a whirlwind. Learn firsthand from brand masterminds and premium networks executives, as they reflect upon and advise from their personal experiences.
2015 is just around the corner, and all signs point to mobile. Hailing from Food Network, Leora Schacter, VP, Digital Strategy & Planning, will discuss how the integration of multiple screens presents news opportunities, for exposure, reach and ultimate growth. Increasing revenue streams is just a tap away.
No Gaps, No Traps. The Private Marketplace
Private marketplaces will be the focus of our final panel discussion. Topics about building up, budgeting for, and
weighing the cost-benefit of programmatic will be tackled. Throughout the course of this dialogue, advertisers and
publishers alike will gain a sense of how to embrace and understand the programmatic world ahead.
Luncheon & Networking