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Discussion on video advertising's increasing relevance to publishing world. With folks from Nielsen, TubeMogul, Scripps, Time, IDG, Scripps, Hearst, Teads & others.
Wednesday, December 10, 2014 at 08:00 AM   Absolutely Free   Waldorf Astoria, 301 Park Ave

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With the rise of digital video advertising comes the demand for more premium inventory. Headlines hum with revenue projections, trepidations about viewability, and the continual adoption of programmatic practices.

Join us for a morning discussion about video advertising's increasing relevance to the publishing world. Panels, chats and presentations will be delivered by our our industry's most prominent movers and shakers. Let's navigate this exciting time together.

Stay tuned as we reveal more of our panelists and speakers...

Jay Prasad
VP, Global Business Development & Partnerships
TubeMogul, Inc.

Leora Schacter
VP, Digital Strategy and Planning
Scripps Networks

Matt Wheatland
US Director of Programmatic

Dina Roman
Executive VP & General Manager

Mark Marvel
Director of Video and Mobile Sales Strategy
Time Inc.

Eric Shih
SVP, Business Development
Teads, Inc.

Aniq Rahman

Marco Parente
Senior Product Director

John Rogers
SVP, Publisher Development

Rebecca Mahony
Chief Marketing Officer
Teads, Inc.

David Katz
Senior Director of Client Solutions
Hearst Core Audience

Jim Daily - Moderator
Managing Director
Teads, Inc.


Light Breakfast & Networking
Introductory Remarks
Viewability: Is Anyone Really Watching?
Known to haunt advertisers in their sleep, the v word seems to weigh heavily on all media professionals. This panel will
candidly address the concerns that viewability presents, alongside the burgeoning new technologies and metrics the
industry is constructing to finally put the issue to rest.
Opportunities in the Open Exchange
Let Jay Prasad, VP of Global Business Development at TubeMogul, and David Katz, Senior Director of Client Solutions at Hearst Core Audience, shed light on open exchange's relevance to our industry. Discussions about programmatic's frustrations, translucency, and future will be covered in this session, all moderated by Teads' own North American Managing Director, Jim Daily.
Brands and the Art of Distribution
All dressed up, but nowhere to go? The process of strategizing reach, price pointing, and unveiling branded content is a whirlwind. Learn firsthand from brand masterminds and premium networks executives, as they reflect upon and advise from their personal experiences.
Monetizing Mobile
2015 is just around the corner, and all signs point to mobile. Hailing from Food Network, Leora Schacter, VP, Digital Strategy & Planning, will discuss how the integration of multiple screens presents news opportunities, for exposure, reach and ultimate growth. Increasing revenue streams is just a tap away.
Refreshment Break
No Gaps, No Traps. The Private Marketplace
Private marketplaces will be the focus of our final panel discussion. Topics about building up, budgeting for, and
weighing the cost-benefit of programmatic will be tackled. Throughout the course of this dialogue, advertisers and
publishers alike will gain a sense of how to embrace and understand the programmatic world ahead.
Closing Statements
Luncheon & Networking
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