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| The Great SDR Debate: Hire Or Replace? - #SF TechWeek
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| With Brian Weinberger (SVP of Sales, Justworks), Austin Hughes (Founder/CEO, Unify), Sunny Chauhan (CEOm Appnigma), Benjamin Douablin (CEO, FullEnrich), Jonathan Festejo (CEO, Salesbricks). |
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Oct 06 (Tue) @ 10:00 AM
FREE
| | 353 Sacramento St 14th Floor, To Be Announced, SF
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For early-stage startups, every hire matters. With AI transforming outbound sales, founders are asking a critical question: Should your next GTM hire be an SDR or should you invest in AI instead?
Join startup founders & GTM leaders for a spirited debate on the future of outbound. We'll discuss when hiring SDRs still makes sense, where AI can replace manual work, & how Seed to Series B companies are building efficient, scalable sales organizations with limited budgets & resources.
Brunch will be served so come hungry.
Panelists:
Brian Weinberger is the SVP of Sales of Justworks & a seasoned sales & GTM leader with more than 30 years of experience building & scaling high-performing revenue organizations across companies including Salesforce, Segment, Yext, & Sisense. Most recently, he served as Chief Revenue Officer at Sisense, where he led go-to-market strategy & explored new models for scaling revenue through direct & partner-led sales. Today, as SVP of Sales at Justworks, Brian brings a wealth of experience in sales leadership, team building, & modern GTM strategy-making him a valuable voice in the conversation around the evolving role of SDRs & the future of sales.
Austin Hughes - is the co-founder & CEO of Unify, a modern revenue platform helping sales teams turn buying signals into pipeline through AI & automation. Previously, Austin led Growth & Growth Product at Ramp, where he scaled the growth organization from 1 to 25+ & pioneered a highly experimental, product-led approach to GTM. Today, he is at the forefront of rethinking outbound sales & the role of SDRs, having recently led Unify through a major shift toward AI-powered prospecting, automation, & full-cycle selling.
Sunny Chauhan - is the co-founder & CEO of Appnigma AI, the infrastructure layer that lets software companies ship native Salesforce & HubSpot apps without hiring a CRM engineering team. Before Appnigma, he spent three & a half years as a Technical Architect on Salesforce's AppExchange team, reviewing 300+ companies' security submissions with a 100% first-time pass rate. His take on GTM: your integration isn't a feature request, it's the shortest path to your buyer's budget.
Benjamin Douablin - is the CEO & co-founder of FullEnrich, a leading B2B data enrichment platform helping sales teams access accurate, actionable data at scale. A former French Special Forces member & SaaS entrepreneur, Benjamin brings a unique perspective on sales, leadership, & building high-performing teams under pressure. Since launching FullEnrich in 2023, he has scaled the company to multiple seven figures in ARR & over 1,000 paying customers, including AWS, Mastercard, & 11x.
Moderated by:
Jonathan Festejo - is the CEO & Co-founder at Salesbricks. A seasoned operator in the high-growth SaaS landscape, Jon has engineered the revenue systems for industry leaders like Figma, Apollo GraphQL, & SignalFx. Now he focuses on streamlining the quote-to-cash journey for modern GTM teams. His expertise lies at the intersection of pricing strategy, monetization, & billing automation, helping today's most agile organizations convert complex sales signals into predictable, scalable revenue.
Co-hosted by:
Salesbricks
Unify
Justworks
Appnigma
FullEnrich
TriNet
This event is a part of #SFTechWeek-a week of events hosted by VCs & startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
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