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For early-stage startups, every hire matters. With AI transforming outbound sales, founders are asking a critical question: Should your next GTM hire be an SDR or should you invest in AI instead?
Join startup founders and GTM leaders for a spirited debate on the future of outbound. Well discuss when hiring SDRs still makes sense, where AI can replace manual work, and how Seed to Series B companies are building efficient, scalable sales organizations with limited budgets and resources.
Brunch will be served so come hungry.
Panelists:
Brian Weinberger is the SVP of Sales of Justworks and a seasoned sales and GTM leader with more than 30 years of experience building and scaling high-performing revenue organizations across companies including Salesforce, Segment, Yext, and Sisense. Most recently, he served as Chief Revenue Officer at Sisense, where he led go-to-market strategy and explored new models for scaling revenue through direct and partner-led sales. Today, as SVP of Sales at Justworks, Brian brings a wealth of experience in sales leadership, team building, and modern GTM strategymaking him a valuable voice in the conversation around the evolving role of SDRs and the future of sales.
Austin Hughes - is the co-founder and CEO of Unify, a modern revenue platform helping sales teams turn buying signals into pipeline through AI and automation. Previously, Austin led Growth and Growth Product at Ramp, where he scaled the growth organization from 1 to 25+ and pioneered a highly experimental, product-led approach to GTM. Today, he is at the forefront of rethinking outbound sales and the role of SDRs, having recently led Unify through a major shift toward AI-powered prospecting, automation, and full-cycle selling.
Sunny Chauhan - is the co-founder and CEO of Appnigma AI, the infrastructure layer that lets software companies ship native Salesforce and HubSpot apps without hiring a CRM engineering team. Before Appnigma, he spent three and a half years as a Technical Architect on Salesforce's AppExchange team, reviewing 300+ companies' security submissions with a 100% first-time pass rate. His take on GTM: your integration isn't a feature request, it's the shortest path to your buyer's budget.
Benjamin Douablin - is the CEO and co-founder of FullEnrich, a leading B2B data enrichment platform helping sales teams access accurate, actionable data at scale. A former French Special Forces member and SaaS entrepreneur, Benjamin brings a unique perspective on sales, leadership, and building high-performing teams under pressure. Since launching FullEnrich in 2023, he has scaled the company to multiple seven figures in ARR and over 1,000 paying customers, including AWS, Mastercard, and 11x.
Moderated by:
Jonathan Festejo - is the CEO and Co-founder at Salesbricks. A seasoned operator in the high-growth SaaS landscape, Jon has engineered the revenue systems for industry leaders like Figma, Apollo GraphQL, and SignalFx. Now he focuses on streamlining the quote-to-cash journey for modern GTM teams. His expertise lies at the intersection of pricing strategy, monetization, and billing automation, helping todays most agile organizations convert complex sales signals into predictable, scalable revenue.
Co-hosted by:
Salesbricks
Unify
Justworks
Appnigma
FullEnrich
TriNet
This event is a part of #SFTechWeeka week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com." data-next-head="
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