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EVENT DETAILS |
Among developing areas of AR, one thats producing real revenue today is advertising & commerce. This includes consumer AR lenses in social apps as well as product visualization from consumer brands. Altogether, AR advertising is bringing in hundreds of millions in revenue today, projected to grow to $8.8 billion by 2023. How is it all coming together? Well go deep with exemplars of AR advertising & commerce.
Join us in this conversation back at the Microsoft Reactor on MONDAY, September 16!
Interested in demoing, sponsoring or volunteering at this event? Fill out this form https://www.awexr.com/usa-2019/awe-nite
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Agenda
6:30-7:00PM: Doors Open
7:00-7:10PM: Welcome & The AR Roundup presented by Patrick Johnson, Rock Paper Reality & Co-organizer, AWE Nite SF
7:10-8:00PM:
- Rigel Benton, Interaction Designer 8th Wall & Douglas Sonders, Executive Producer eXeX present: Break through the Noise: WebAR for Advertising
- Chris Barth, Software Engineer, Microsoft
- John Iaia, Strategic Business Development Manager AR, Vuforia
- More to be announced soon!
8:00-9:00PM: Networking with pizza & beer sponsored by Super Ventures.
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Our Presenting Companies
- 8th Wall is breaking down walls between the digital & physical worlds, allowing creators & brands to develop immersive content that can be instantly published to the mobile web. 8th Wall has powered activations for brands including Sony Pictures, Miller Lite, British Gas, Heineken, Swiss Airlines, Toyota, Red Bull, Time Magazine & LEGO.
www.8thwall.com
- eXpanded eXistence (eXeX) is a mixed reality solutions company that creates award-winning augmented reality experiences for global brands as well as advanced applications for neurosurgery.
www.expandedexistence.com
- Microsoft enables digital transformation for the era of an intelligent cloud & an intelligent edge. Its mission is to empower every person & every organization on the planet to achieve more. https://www.microsoft.com/en-us/
More to be announced soon!
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Our Sponsors
AWE (Augmented World Expo): The worlds #1 XR event series including conference & expo dates in the USA, Europe, Asia & Israel & 10 meetup chapters around the globe.
Super Ventures: The first early stage fund for Augmented Reality. We believe that AR, VR, & MR are giving people real superpowers & are on a mission to invest in early stage startups that are using these superpowers to change the world. Learn more about the fund, our partners & our portfolio at http://www.superventures.com
The Microsoft Reactor at 680 Folsom is an event-based site that houses three main teams: Mixed Reality Academy & Mixed Reality Capture Studio. The Mixed Reality Academy provides tutorials on mixed reality development & access to expert advice & devices. Workshops will be available, led by our Mixed Reality engineers, local communities & partners in the near future. Learn more at: http://microsoftreactor.com
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