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When a customer has a need, they don't just want it met; they want to find others who understand their pain points & are committed to developing solutions with the human in mind. To do this, startups need to possess micro- & macro-level understanding in order to design winning solutions for their customers. This means winning the trust of the customer to the point where they entrust the startup with their solution requirements & how to help them throughout the journey of purchase. What can startups do to gain the complete trust of customers over other organizations offering similar solutions?
In celebration of women-owned businesses, please join us for a compelling conversation with Zeenath Kuraisha, Founder & CEO of APACSMA, & Paloma Vidgen, SME Segment Leader - Women Entrepreneurs, Vice President at Bank of the West, to learn more about how your business can develop a holistic sales process that attracts & retains highly valued customers & partners through knowledge & trust.
Key Takeaways
Competitive Positioning Strategies
Importance of Internal Structures
Mindset
Power of Partnerships
Community Learning for Your Start-Ups to Leap!
OUR SPECIAL GUEST
Zeenath Kuraisha
CEO, APACSMA - The eUniversity for Sales
Zeenath Kuraisha is the founder & CEO of APACSMA, the leading authority & preeminent online academy for sales training, sales role ready certifications, sales assessments, audits & associated sales enablement services. She helps companies ramp their new sales hires & sales team to achieve their revenue objectives through customized sales education across field, inside, digital, virtual & channel sales disciplines .Zeenath is a veteran sales expert with more than 25 years of experience & serves as the Singapore Chapter President for AA-ISP. She is also the Founding Fellow for Association of Professional Sales (now known as Institute of Sales Professionals), & is as Forbes Virtual Sales Community Leader. She has received numerous accolades & recognition from the industry including Sales Hacker's 35 Most Influential Women in Sales, Best Asia Corporate Consultant by HRM Asia, & was named one of Executive of the Year for Education by Singapore Business Review.
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