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Join us for an evening with Mareike Carolin Keller, Product Designer at Spotify, as she explores how to move AI from an experimental tool to a core part of your design workflow. Mareike will share how to leverage AI-assisted prototyping & code generation to accelerate execution & earn rapid stakeholder buy-in.
As AI tools mature, the challenge for design teams is moving from informal experimentation to practical, daily utility. Mareike Carolin Keller will unpack how to embed AI directly into sprint cycles, validate complex ideas through real-time prototyping, & replace static mockups with interactive deliverables. Expect practical insights on using AI to bridge the gap between ideation & execution, ultimately driving faster cross-functional consensus.
Mareike Carolin Keller (she/her) is a Product Designer at Spotify, where she focuses on creating cohesive, human-centered experiences across Spotify's growing multi-format platform. Her work spans across discovery & systemized distribution of content, as well as social experiences - helping millions of listeners seamlessly explore music, podcasts, & audiobooks. With a background in interaction design & experimental psychology, Mareike is passionate about crafting intuitive digital experiences that connect people to culture & creativity.
Integrating AI into the design process transforms individual speed into team-wide capability. Mareike Carolin Keller shares how product designers can deploy AI tools in active production, build high-fidelity prototypes, & secure stakeholder alignment before committing heavy engineering resources.
01
Evolving Design Workflows at Scale
Learn how to establish clear frameworks that integrate AI capability directly into daily practice, transforming individual experimentation into institutional-grade capability.
02
AI-Assisted Prototyping in Production
Discover how to embed AI coding tools & custom generators directly into sprint cycles to validate complex ideas & test practical mechanics in real time.
03
Accelerating Stakeholder Conviction
Explore how to replace static mockups with high-fidelity, interactive prototypes that demonstrate actual product behavior, reduce decision friction, & secure immediate cross-functional buy-in.
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