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EVENT DETAILS |
In the beginning, customer experiences were warm & personal. This was the age of mom-and-pop shops where customers were known by their first names. Then came the large department stores & big-box stores where customers became anonymous & turned into transactions & metrics. Experiences became impersonal.
With the entry of digital technologies & social media, the pendulum has swung back:
Customer experiences have become equally if not more important than the actual product itself.
Emphasis is on consistent, seamless, & tailored digital experiences over the customer journey.
Connected processes & contextualized engagement are in - with data as the currency.
Join us with Julie Lyle, recent CMO at Barnes & Noble, & Tracy Wehringer, Chief Global Marketing Officer, 5West Strategy, & Raj Menon, Head of NA Marketing, Marlabs, in an engaging panel discussion about how today's marketing technologies are driving the transformation from channel-first to customer-first. Alan Hart, a well-known podcast host & public speaker, will moderate the conversation. By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology & services. So, there is a lot of action happening here.
On the agenda will be exciting MarTech topics like:
Sorting the panoply of tools & technologies available to support the CMO
Increasing architectural compatibility & minimizing technical debt
Integrating the marketing stack with enterprise systems
Connecting first-party data with marketing systems & channels
Layering first-party data with second- & third-party data
Implications of the GDPR regulation on data driven marketing
Providing consistent experiences across digital platforms
Connecting behavioral data to develop a 360-degree view of users
Going beyond transactions to build relationships with existing & new customers
Taking place in an exclusive, intimate setting, the event will also provide the opportunity to network with other senior marketing leaders like yourself along with cocktails & dinner.
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