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ARF + SXSW 2020
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| With Bernard Brenner (Dir., Microsoft), Kendra Clarke (VP, Sparks & Honey), Abby Hollister (President, Ameritest), Michael Joffe (Head of Brand Solns, YouTube), Kerry Benson (Content Analytics Practice Lead, Kantar), Chuck Hemann (Head of Digital Analytics, W2O), Orlando Wood (CIO, System1 Research). |
| Fairmont Hotel, 101 Red River St, Austin |
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Mar 17 (Tue) , 2020 @ 09:30 AM
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| DETAILS |
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Why do people buy some products & not others? How do media messages influence a shopper's buying choices? What makes buyers tick & what makes them click? How can marketers effectively harmonize emotion & action? What are best practices for combining big data & small data to understand & predict customer behavior?
We (humans) like to think of ourselves as rational animals. Over the past two decades, the notion that humans are rational & good at making decisions has been debunked thanks to work by Kahneman, Tversky, Ariely & others. We make some choices quickly, often relying on heuristics & biases. Other times decision-making is agonizing & inefficient.
Given the irrationality of humans, how can marketers persuade consumers to buy their products & services & love their brands? Join us for five sessions at SXSW on March 17 where experts from brands, creative agencies & academia will share insights to help you influence behavior & build brands.
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