Events  Classes  Deals  Spaces  Jobs 
    Sign in  
With Bernard Brenner (Dir., Microsoft), Kendra Clarke (VP, Sparks & Honey), Abby Hollister (President, Ameritest), Michael Joffe (Head of Brand Solns, YouTube), Kerry Benson (Content Analytics Practice Lead, Kantar), Chuck Hemann (Head of Digital Analytics, W2O), Orlando Wood (CIO, System1 Research).
Tuesday, March 17, 2020 at 09:30 AM   Not Known
Fairmont Hotel, 101 Red River St
Why do people buy some products & not others? How do media messages influence a shopper's buying choices? What makes buyers tick & what makes them click? How can marketers effectively harmonize emotion & action? What are best practices for combining big data & small data to understand & predict customer behavior?

We (humans) like to think of ourselves as rational animals. Over the past two decades, the notion that humans are rational & good at making decisions has been debunked thanks to work by Kahneman, Tversky, Ariely & others. We make some choices quickly, often relying on heuristics & biases. Other times decision-making is agonizing & inefficient.

Given the irrationality of humans, how can marketers persuade consumers to buy their products & services & love their brands? Join us for five sessions at SXSW on March 17 where experts from brands, creative agencies & academia will share insights to help you influence behavior & build brands.
© 2020 GarysGuide      About    Feedback    Press    Terms
Sponsor Gary's (World Famous) Red Tie