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EVENT DETAILS |
<P>Join Communications Week for a morning of networking, keynotes and expert panel sessions exploring our theme "Reinventing the Industry" with speakers from the biggest brands and agencies. Join us at 8:30 a.m. for coffee and networking.</P>
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<LI><STRONG>9AM Opening Remarks</STRONG>
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<LI>Join Erin Ade, host of<STRONG>BizWire TV</STRONG>to kick off the week. She'll introduce the day's sessions and tee up key trends shaping the future of the industry.</LI>
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<LI><STRONG>9:10AM Guest Speaker: PepsiCo's Angela Tucciarone</STRONG>
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<LI>Join us as special guest speaker, Angela Tucciarone, senior manager, PepsiCo Brand Communications, shares insights on innovative approaches to communications from Pepsimoji and more with PRWeek's Frank Washkuch.</LI>
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<LI><STRONG>9:30AM Panel: Reinventing Brands Through Communications</STRONG>
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<LI>How have brands leveraged creative communications strategies to reinvent themselves? What works when you are trying to reach and resonate with consumers?</LI>
<LI>Speakers include Dan Mazei,<STRONG>Reebok</STRONG>, Global Newsroom; David Berkowitz, Serial Marketer and previous CMO of<STRONG>MRY</STRONG>; Wendy Goldberg, EVP & CCO of<STRONG>iHeartMedia</STRONG>; Bruce Kelley, Chief Content Officer at<STRONG>Reader's Digest</STRONG>; moderated by Patrick Coffee of<STRONG>Adweek</STRONG>.</LI>
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<LI><STRONG>11AM Panel: Bot or Not... Is AI the Future of PR and Content Creation?</STRONG>
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<LI>Is artificial intelligence the future of communications? Bots are writing AP stories and branded content, but do bots know best? Could IBMs Watson outmaneuver a skilled professional at creating content? Do we need to reinvent ourselves as managers of technology tools instead of creatives and comms strategists?</LI>
<LI>Speakers include Michelle Castillo, advertising & media reporter,<STRONG>CNBC Digital</STRONG>; Jennifer Wise, senior analyst serving B2C marketing professionals,<STRONG>Forrester</STRONG>; Carol Chung, SVP media technology,<STRONG>Digitas</STRONG>; Merrill Brown, Director, School of Communication and Media,<STRONG>Montclair State University</STRONG>, moderated by Andy Morris, CEO<STRONG>Code Morris</STRONG>.</LI>
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<P><SPAN><SPAN>Space is limited.</SPAN></SPAN></P>
<P><SPAN>Check out the full week's schedule at commsweek.com/schedule/.</SPAN></P>
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