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EVENT DETAILS |
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TOPIC:Casper CXO on Building Brands That Count
Building a brand isn't just the craft of your marketing team - it's also a critical part of product development. In the tech world, product teams are often focused on a highly rational process: identifying user & business problems, generating solutions to them, iterating & optimizing. But how do you create products & experiences that drive higher order emotional resonance, provoke, & transform culture at large? Casper CXO Eleanor Morgan will share the secret to building brands that resonate & bring delight to your customers.
About The Speaker:Eleanor Morgan is the Chief Experience Officer at Casper - responsible for the design & development of the Casper customer experience across all touchpoints (digital, retail, in-home). Prior to joining Casper, Eleanor spent nearly 10 years at IDEO where she led the development of dozens of award-winning products & brand experiences for startups & Fortune 500 companies. Prior to IDEO, she worked as a product designer at Volkswagen. Eleanor holds a Masters in Mechanical Engineering from Stanford University & currently lives in NYC.
AGENDA
6:50pm: Doors Open
7:30pm: Welcome & Introductions
7:35pm: Session Begins
(7:45pm: Doors Close)
8:20pm: Shoutouts
8:25pm: Networking & Fun
9:00pm: Event Ends
PERKS & HAPPINESS
Yummy dinner from local favorites - on us, of course!We also share discounts & freebies in our newsletter.
Products That Count is a non-profit organization. If for any reason you can't make it to our event, or didn't like it, email us & we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot.
Please note this event will be recorded & we reserve the right to share attendee information with our partners.
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