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Somewhere between finding your first customers & building a repeatable GTM engine, things get messy.
Your outbound stops working. Deals stall for unclear reasons. Pricing keeps changing. Distribution feels harder than product. And many of these questions are difficult to discuss openly in a public setting.
This closed-door session is designed for B2B founders & operators who are navigating exactly that stage. We'll bring together a curated group of founders & GTM leaders for an honest conversation about what is working, what is breaking, & how teams are adapting their go-to-market approach in today's market.
Come with a question, a challenge, or a deal you're trying to move forward. You'll leave with practical perspectives, clearer benchmarks, & people worth staying in touch with.
What we'll discuss
Where GTM gets stuck.
Common challenges around outbound, founder-led sales, enterprise evaluation, pricing, procurement, & moving from early traction to a more repeatable motion.
What is actually working now.
How teams are using events, partnerships, communities, signal-based outbound, content, AI tools, & sales workflows to create pipeline.
How buyers & operators think.
Perspectives from people who have built, sold, evaluated, or scaled B2B products, including what makes a message land & what causes deals to lose momentum.
Real examples from the room.
We'll invite attendees to share anonymized GTM challenges, stuck deals, or open questions, then discuss them together with the panel & the broader room.
Relevant connections.
The room is intentionally curated so attendees can meet other founders, operators, & GTM practitioners facing similar challenges.
Who's on the panel
We're bringing together different perspectives across the GTM journey, including founders, operators, buyers, & practitioners who have experience with B2B software, AI products, partnerships, sales, or go-to-market strategy.
The goal is not a generic panel. It is a practical discussion across multiple sides of the same GTM problem: building demand, earning trust, moving deals forward, & learning what actually converts.
Agenda
6:30 PM: Doors open, drinks & light bites
7:00 PM: Panel discussion: practical GTM challenges in today's market
7:40 PM: Room discussion: founder questions, stuck deals, & real examples
8:30 PM: Networking & curated introductions
9:30 PM: Close
Who's in the room:
This session is designed for a curated group of early-stage founders & GTM operators.
Best fit:
B2B software, AI-native applications, SaaS, dev tools, or vertical software
In market with early customers, revenue, pilots, or active sales conversations
Pre-seed to Series A, or at a similar early GTM stage
Working through questions around distribution, sales, pricing, positioning, partnerships, or pipeline
Every registration will be reviewed so the room stays relevant & useful for everyone attending.Every registration is carefully reviewed. The room only works if every seat holds someone worth learning from.
A note on RSVPs:
Seats are limited, & the value of the room depends on who is in it. Please register only if you are likely to attend. If your plans change, let us know early so we can offer the spot to another founder or operator.
Hosted by OpenStages LinkedIn
building invitation-only conversations for researchers, founders, & technical leaders across the Bay Area.
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