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EVENT DETAILS |
Let's be honest, branding is subjective. So it's crucial to pause & understand the foundations of branding by exploring its defining principles & processes, as well as recognizing its ultimate & powerful aim of making a genuine human connection.
Our esteemed guest speaker Kat Mok, Global Director of Marketing & Communications of the renown branding agency Interbrand, will discuss the various components & touchpoints of a brand, & how a brand identity is translated into brand experience.
She will also share why the human element needs to be embedded in brands, including acknowledging genuine value systems (empathy, compassion) & the importance of concretely infusing these human attributes into an organization's culture. Kat will also show examples of corporate brands that are primarily led from a human & purpose standpoint. The talk will consist of a fireside chat with Touseef Mirza, Founder of the NY Branding meetup.
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