EVENT DETAILS Head to The Blockchain House, powered by ConsenSys, to engage with the latest blockchain developments in Media, Art, Entertainment, Fashion, Money, Food, & more. Our Ethereal Lounge will serve up sips & bites along with a Zen Zone, so you can stay refreshed & keep up with all things blockchain & decentralization at SXSW. Without UX, the internet is just a bunch of code & wires. Similarly, for blockchain to achieve its potential as a foundation of digital economies, a whole new language of design & experience must be created to interface individuals with the decentralized Web-in turn, creating the experience of Web3. The Future of UX invites Sarah Gregory, User Research Lead at Coinbase alongside Georgia Rakusen, Design Research Lead at ConsenSys, & Jonny Howle, Product Designer at uPort, for a deep dive into how UX is developing in a Web3 world.