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EVENT DETAILS |
Food & Beverage - Served All day (4th Floor)
Grand Ballroom Hospitality Area
9:30 AM - 10:00 AM Grand Ballroom (4th Floor)
Breakfast & Welcome
10:00 - 10:45 AM, Grand Ballroom (4th Floor)
Opening Keynote Roundtable
The Power of OTT, Influence & the Internet: Accelerating Brand Value
Margo Plotkin, Digital Talent & Packaging Agent, CAA Creative Artists Agency
Vikram Bhaskaran, Head of Market Development, Pinterest
Rajan Mehta, Executive Vice President & Chief Technology Officer, WWE
Beau Avril, Global Head of Sales & Commercialization, FameBit By YouTube
Pete Stein, General Manager, Fullscreen
Brandon Berger, Chief Business Officer, theSkimm
Moderator - Nick Van Amburg, VP, Ad Innovation, The New York Times
11:00 AM - Noon
Session A: Grand Ballroom (4th Floor)
The VR-AR ThinkTank: Breaking the Boundaries of the Imagination
Joanna Popper, Global Head of VR, Location Based Entertainment, HP
Lora Feinman, VP of Sales, Jaunt VR
Aaron Luber, Head of AR/VR Content Partnerships, Google
Jason Farkas, Vice President of Premium Content Video, CNN
Jesse Redniss, Chief Innovation Officer, Turner Broadcasting
Moderator - Frank Radice, Expert in Residence, Definition6, ManMadeMusic
The Power of OTT, Influence & the Internet: Accelerating Brand Value
With consumers accessing content on all platforms, Mobile - TV - PC, the industry is experiencing a 24/7 multiplier effect on its brand & influence connection. The recent SuperBowl ads were best judged not only by TV Impressions but by Social Media Impressions as well, all of which far exceeded the reach of the actual programming itself. With this in mind we might get a glimpse of why ATT is merging with Time Warner. What is clear is that we are in an expanding universe of content, technology & brand value.
Margo Plotkin, Digital Talent & Packaging Agent, CAA Creative Artists Agency
Vikram Bhaskaran, Head of Market Development, Pinterest
Rajan Mehta, Executive Vice President & Chief Technology Officer, WWE
Brandon Berger, Chief Business Officer, theSkimm
Beau Avril, Global Head of Sales & Commercialization, FameBit By YouTube
Pete Stein, General Manager, Fullscreen
Moderator - Nick Van Amburg, VP, Ad Innovation, The New York Times
Vikram Bhaskaran, Head of Market Development, Pinterest: As head of market development, Vikram (@Vikram) leads Pinterest's industry strategy, helping marketers across sectors better understand how to derive the most value
from Pinterest. Vikram worked on the first version of Pinterest eight years ago & has since gone on to be a founding member of the partnership team, launch the NYC office & lead teams focused on sectors ranging from consumer packaged goods to retail to financial services & travel. Prior to Pinterest, Vikram worked in strategy & business development roles at American Express, L2, Walt Disney & the Corporate Executive Board. In his free time, he sits on the board of the Museum of Food & Drink. Vikram is currently saving ideas about home renovation ideas, parenting tips & summer travel inspiration.
Margo Plotkin is an Executive in the Digital Talent & Packaging group at leading entertainment & sports agency Creative Artists Agency (CAA). Based in the Los Angeles office, Plotkin guides clients through the ever evolving digital landscape to secure innovative partnerships with networks, studios, platforms, & advertisers, resulting in dynamic original content. She has brokered groundbreaking deals with companies like YouTube, Vimeo, Samsung, & Universal McCann, among others. Prior to joining CAA in 2011, Plotkin served as Vice President of Entertainment Marketing & Strategy at Tribal Brands, a mobile & entertainment marketing agency, where she was instrumental in crafting Verizon's entertainment & content strategies & brokering deals with top musicians & record labels. In addition, she was a key member of Videosurf's agency team, a start-up that was acquired by Microsoft in 2011. Plotkin has appeared twice on Billboard's Digital Power Players List & has been recognized as a Power Sixer by VideoInk. She began her career at Sony Music Entertainment, where as Manager of Music Licensing & Integrated Marketing & later as Director of Strategic Marketing at Epic Records, she worked with leading agencies & Fortune 500 brands. Plotkin graduated Magna Cum Laude from the University of Michigan with a degree in Psychology.
Beau Avril, Global Head of Sales & Commercialization, FameBit By YouTube: As Global Head of Sales & Product Commercialization for FameBit, Beau manages all aspects of FameBit's revenue generation & business operations, from direct sales to the self-service marketplace. In addition to sales & revenue oversight, Beau manages FameBit's end to end go-to-market strategy & core offering. This includes FameBit's connection to Google & YouTube ads products, measurement tools, pricing, & packaging as well as partnerships with talent agencies, MCN's, & creators. FameBit was acquired by Google in October 2016 & is now YouTube's in-house branded content arm, offering 100% creator driven branded content at scale & leveraging the best of Google data, measurement, & analytics to drive results for brands. Prior to his role leading FameBit By YouTube, Beau was the Global Head of Product Commercialization for Google Preferred where he was responsible for bringing Google's premium video solutions to global markets. This included partner inventory & O&O (YouTube) as well as oversight of YouTube's Partner Sales Program which enables shared inventory sales between Google, traditional media companies, & YouTube's multi-channel networks. Previously at Google, Beau led YouTube sales development for priority accounts in the Finance, Auto, Entertainment, & Travel industries. Before joining Google, Beau worked in programming distribution for CBS Television Distribution Group. Beau attended Cornell University & lives in Los Angeles.
Pete Stein is General Manager of Fullscreen's brand services group. Stein leads comprehensive strategy & execution for clients across Fullscreen's media management & sales, influencer marketing group, social video management, custom content development, production & distribution as well as experiential marketing. He also oversees the integration of social media studio McBeard, which provides clients rich & engaging multi-platform content across all social media channels. A seasoned executive in transformative marketing strategies, Stein joins Fullscreen on the heels of a year-long post as Executive in Residence at Lerer Hippeau Ventures, a venture capital firm focused on early stage media & technology companies in New York. Stein previously served as Global CEO of Razorfish, a digital agency focused on marketing & business transformation, where he oversaw more than 2,500 employees around the world. Prior, he oversaw strategy & operations of the company's New York & Boston offices as East region president, working with top clients including Mercedez-Benz, Citibank, UNIQLO, Unilever, Ford Motor Company & Starwood Hotels.
Brandon Berger, Chief Business Officer, theSkimm: Brandon Berger is the former Worldwide Chief Digital Officer for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME & Asia Pacific. As one of the few global digital media executives, he is responsible for building new capabilities & practice areas, leading the network's global Digital M&A, offer development & for bringing the offer to clients & driving the digital agenda across the network. Under Brandon's leadership, O&M has built a digital platform capable of mobilizing global resources for clients worldwide, & has made digital capabilities core to O&M's entire business. They have established key global practices around mobile, ecommerce, data & delivery, & launched Social@Ogilvy, the largest social agency network in the world. Brandon is a frequent industry expert in the press & conferences. He has been interviewed on Bloomberg & in the New York Times, CES, E3, Adtech, Internet Week & Social Media Week & was recently recognized by Adweek as one of the Young Influentials: 20 under 40 Changing the World. Brandon is a board member, advisor, & investor to some of the top digital media companies & venture funds in the industry. His professional awards include a Clio, Cannes Lion, & Demo Mobile Demo God.
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