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With James Rebitzer (Prof. Mgmt, Boston Univ. Questrom School of Business & Co-Author, Healthcare & Innovation), Robert Rebitzer (National Advisor, Manatt Health & Co-Author, Healthcare & Innovation).
Thu, Jul 25, 2024 @ 10:00 AM   $25   Arrillaga Family Pavilion, 3921 Fabian Way, Bldg C
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James Rebitzer, Wexler Professor of Management at Boston University's Questrom School of Business, & his twin brother Robert Rebitzer, Manatt Health National Advisor, have co-authored a new book about innovation in health care: Why Not Better & Cheaper? Healthcare & Innovation. The book is an engaging account of innovation in health care & why it matters for patients & society.

Bringing together research on incentives, social norms & market competition, they argue that the healthcare system generates the wrong kinds of innovation. It is too easy to profit from low-value innovations & too hard to profit from innovations that reduce the costs of care. The result is a healthcare system that is profusely innovative yet remarkably ineffective in discovering ways to deliver increased value at lower cost. Why Not Better & Cheaper? sheds new light on the trajectory of innovation in healthcare, & on ways to point innovation in a better direction, including how to effectively leverage artificial intelligence (AI) & reap the benefits of this transformative new technology.

Presented by The Oshman Family JCC

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