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Redirecting Innovation In Healthcare
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| With James Rebitzer (Prof. Mgmt, Boston Univ. Questrom School of Business & Co-Author, Healthcare & Innovation), Robert Rebitzer (National Advisor, Manatt Health & Co-Author, Healthcare & Innovation). |
| Arrillaga Family Pavilion, 3921 Fabian Way, Bldg C, Palo Alto |
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Jul 25 (Thu) @ 10:00 AM
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$25 |
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| DETAILS |
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James Rebitzer, Wexler Professor of Management at Boston University's Questrom School of Business, & his twin brother Robert Rebitzer, Manatt Health National Advisor, have co-authored a new book about innovation in health care: Why Not Better & Cheaper? Healthcare & Innovation. The book is an engaging account of innovation in health care & why it matters for patients & society.
Bringing together research on incentives, social norms & market competition, they argue that the healthcare system generates the wrong kinds of innovation. It is too easy to profit from low-value innovations & too hard to profit from innovations that reduce the costs of care. The result is a healthcare system that is profusely innovative yet remarkably ineffective in discovering ways to deliver increased value at lower cost. Why Not Better & Cheaper? sheds new light on the trajectory of innovation in healthcare, & on ways to point innovation in a better direction, including how to effectively leverage artificial intelligence (AI) & reap the benefits of this transformative new technology.
Presented by The Oshman Family JCC
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