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EVENT DETAILS |
Sponsored by the Law Office of Ekaterina Mouratova PLLC & Cushman & Wakefield,
The Startup Station presents a three-course series "Intro to Fin. Modeling & Valuation for Pre-revenue Software & Service Startups".
Explainer video: https://youtu.be/96qA2Fagn-Y
Course # 1: Introduction to Financial Statements, Ratios & Analysis for Early Stage Startups; Course # 2: How to Model a Software or Service Early Stage Startup - 7 Business Models; Course # 3: Valuation Methods for Early Stage Startups
You can RSVP for each course individually, or for any two courses (10% discount) or all three courses (20% discount) on Eventbrite (just select an appropriate ticket when you register): https://www.eventbrite.com/e/intro-to-financial-modeling-valuation-ii-modeling-early-stage-software-or-service-startups-tickets-43183498005
Intro to Fin. Modeling & Valuation II - Modeling Early Stage Software or Service Startups
Workshop materials include Powerpoint & Excel examples for each business model, as well as a video recording available for 72 hours to view after the class date.
No prior finance experience is necessary. The class may be attended virtually.
A fully functional financial model template customizable based on your company's needs may be purchased for an additional $40.
AGENDA:
Welcome: 5:45 pm - 6:00 pm
Why Do You Need a Financial Model & Challenges in Modeling Early Stage Tech Startups: 6:00 pm - 6:15 pm
Modeling a Software or Service Startup Part I: 6:15 pm - 7:00 pm
A. Subscription/ SAS Business Model
B. Advertising Business Model (Affiliates, Ads, Direct Advertising)
C. Freemium Business Model (often used in Mobile Apps) Break: 7:00 pm - 7:15 pm
Modeling a Software or Service Startup Part II: 7:15 pm - 8:00 pm
D. Software Product Business Model
E. Marketplace Business Model
F. Data Business Model
G. Consulting Services Business Model WORKSHOP DESCRIPTION:
In this workshop we will discuss how to create a financial model for a pre-revenue software or service startup. Our seven business models encompass all possible monetization revenue streams for any software or service startup.
In addition to explaining how to create assumptions & income statement projections for each business model, we will also discuss:
1. How to model various user/customer acquisition strategies, including those driven by advertising budgets, the number of participants & the number of salespeople.
2. Creating assumptions for & modeling a weighted average price for a range of products or services.
3. Creating assumptions for & modeling a weighted average price for in-app purchases for mobile apps.
4. A user modeling exercise.
5. An affiliate/ direct advertising model that demonstrates an affiliate-to-direct transition as well negotiating revenue share from an affiliate network.
6. An advertising revenue model that estimates the number of click-throughs. And much more.
Presenter: Victoria Yampolsky, CFA
Founder of the Startup Station Meetup
Victoria Yampolsky, CFA, is the President of the Startup Station,a finance & strategy consultancy for early stage startups that focuses on formulating monetization strategies, financial modeling & valuation. She's also founder of the Startup Station - Finance School for Entrepreneurs where she teaches finance to early stage startup founders.
She is an advisor to Jotteq, Opkix, & Stringflix, as well as founder of several ventures in media & entertainment. Previously, Victoria worked in Deutsche Bank Research & did IT consulting for CapGemini's Financial Services Division. Victoria holds a Bachelor's Degree, Cum Laude, in Computer Science, with minor in Mathematics, from Cornell University & an MBA, with honors, from Columbia Business School. Victoria is also on the Advisory Board of the CIS Department of Cornell University.
The early bird price of $39.00 is available until March 3rd. After this the price goes to regular: $49.00.
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