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## ** What's the Ugly Truth**
The next buyer may not be a person scrolling your website. It may be an AI agent acting for them.
That changes the game fast. Agents can research, compare, recommend, negotiate, and buy without getting tired or distracted. They do not care about your clever headline if they cannot read your data, trust your signals, or complete the task.
Most companies are still building for human attention. The next wave may reward companies that are built for machine decision-making too.
This Ugly Talk gets into the messy part of the Agentic Economy. What breaks when agents start influencing what people buy, which tools companies choose, and which brands get surfaced first?
## ** Why You Should Attend**
- Understand what agent-led buying actually means before it turns into another AI buzzword.
- Hear how fintech and AI operators are thinking about agents as buyers, gatekeepers, and infrastructure users.
- See where the real opportunities are: payments, identity, trust, data access, marketplaces, and software distribution.
- Learn what companies may need to fix before agents become part of the customer journey.
- Hear what builders have tried, what failed, and what they are betting on next.
## ** Who's Getting In This Room**
This room is for builders trying to understand the next layer of AI-powered commerce and decision-making.
- Tech founders building in the Agentic Economy.
- Fintech founders watching new purchasing behavior, payment flows, and infrastructure needs.
- AI founders building tools, workflows, marketplaces, or agent-ready systems.
- Product leaders thinking about discovery, conversion, trust, and customer experience when the user may not be human.
- Operators who want the real conversation before the market has a clean playbook.
## ** Who's Taking the Stage**
A panel of fintech founders, AI founders, and fintech executives.
The lineup is still being shaped. The goal is simple: bring in people building around this shift, not people commenting from the sidelines.
After the fireside chat, well have a Builder Showcase, where 68 selected founders will each get 23 minutes to share what theyre building.
## ** What's On the Table**
- What is the Agentic Economy, and where is the hype getting ahead of the truth?
- How do autonomous agents change shopping, software buying, and business purchasing?
- If agents are more goal-oriented than human shoppers, what happens to branding, persuasion, and customer experience?
- What infrastructure needs to exist for agent-led buying to work, including payments, permissions, identity, trust, and agent-readable data?
- Who captures value when new systems form around agents?
- How should fintech companies prepare for agents that influence or execute financial decisions?
- What failed experiments can teach us about where the market is actually going?
This event is a part of #SFTechWeek, a week of events hosted by the top founders, funds, and companies to bring together the tech ecosystem. Learn more at www.tech-week.com." data-next-head="
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