About This Workshop
Get your bearings in the digital marketing landscape. This workshop will cover a wide range of digital marketing concepts including: email, pay-per-click, SEO, online forums, and review sites. We'll also discuss offline approaches to marketing, including events, partnerships and references/referrals. You'll walk away with 2-3 ideas you can immediately put into action and also have an idea of what possibilities are available.
Prereqs & Preparation
Have a business or a desire to start one.
About the Instructor
Shannon Chirone
Small Business Entrepreneur and Consultant
Shannon Chirone oversees all aspects of digital marketing for an independent record label from selling product to gaining and retaining a strong customer base. She has taught and consulted with many small companies and professionals on how to develop their online presence. She received her BA in Sociology from UCLA.