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If youve ever dug into the neuroscience behind how we humans make decisions, youll know that we usually dont make decisions with the logical part of our brain. We usually make decisions with the emotional part of our brain, which is why our why? storywhy were doing the work were doing, why weve created the business weve created, why we hope to accomplish what we are striving to accomplishis our most powerful brand story. In this class, Alex Honeysett will teach you how to identify your why?, create your brand story and weave that story throughout the rest of your messaging.
Alex Honeysett is a Marketing & Brand Strategist for entrepreneurs and the creator of I Want To Promote My Business (but I have no idea where to start!).
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