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Title: The GTM Panel: what is actually working right now
Every GTM playbook you have read was written about a company that already had distribution.
This panel is people who did not. Operators who took something nobody was asking for & found the first hundred customers anyway, talking about what they are doing this quarter, not the story they tell on podcasts.
Court Lorenzini moderates. He was DocuSign's founding CEO & he does not let a panel drift into platitudes, which is the failure mode of every GTM panel you have sat through.
What we get into
What is generating pipeline right now, & what stopped working in the last twelve months
The first ten customers versus the next hundred, & why the motion that got you one kills you at the other
When to hire a sales team & what happens when you do it too early
Outbound in a year where every inbox is full of AI-written outbound
Where founders are wasting money they cannot afford to waste
This event is a part of #SFTechWeeka week of events hosted by VCs & startups to bring together the tech ecosystem. Learn more at www.tech-week.com." data-next-head="
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