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EVENT DETAILS |
Culture Of is an event series for strategists & creatives that explores emerging sub cultures, internet trends & consumer behaviors, co-hosted with thought-leaders.
This month, we are taking a look at sneaker culture. From waiting overnight for sneaker drops to fueling a secondary market that's worth over $1B, sneakers have evolved from a sport shoe to a cultural phenomenon.
Through 4 talks & 1 mini-exhibit, we will dig into the forces at play & give you a look at what sneaker culture is all about. You will hear from real people who are living & thriving in the sneaker world. You will leave morefascinatedthan ever & get in line at Kith for their next collab yeahhhhh.
4 Talks:
Sneakers in Culture- Nihal Hameed, Sneaker Nerd
Drops, Collabs & Their Effects To The Consumer Mindset- Maria Bobila, editor at Fashionista.com
Brand Stories: Significant Moments in Sneakers-Howie Kahn, co-author of Sneakers
The 1B Sneaker Resale Industry - Josh Luber, Founder of StockX, TED Talk speaker
1 mini-exhibit:
The OGs -Curated with Nihal Hameed & Kenneth Kuo, who personally owns hundreds pairs of sneakers, we will showcase & tell you the background stories of a range of sneakers. The forefathers that set the foundation of the sneaker landscape. Thosechuck taylors are so much more than meets the eye.
Host:TinaYipis a storyteller, host & brand strategist.She is passionate about learning, asking & helping people maximise their personal time through exploring their curiosities. Naturally, sheco-created & host5to9, a podcast for the side hustle generation. By day, she is a senior brand strategist at Berlin Cameron & has worked at creative agencies such as Big Spaceship, R/GA & mcgarrybowen. She works on Fortune 500 accounts such as Capital One & also enjoys working with early stage entrepreneurs on their brand identities.www.tinayip.com
Sponsors:
Harmless Harvest delivers the first-ever organic coconut water that is Fair for Life certified- meeting rigorous & independent standards for environmental sustainability & providing fair wages, healthcare, & well-being assurance for every farmer & employee both abroad & in the U.S. Our newHarmless CoconutProbioticsare our first products combining live & active probiotic cultures & organic fruits with our critically-acclaimed Harmless Coconut Water & coconut meat, moving us toward our goal of a zero-waste ingredient model.
The New Work Project is a new design-led, hospitality-driven workspace for the creative industries, conveniently located in the former Vice Media building on N 10th St in Williamsburg. It's a place for like-minded creatives to come together in an environment that is personal & intimate, & designed to inspire, stimulate, promote creativity & facilitate fluid working.
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