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With James Dillard (Product Mgr, YouTube).
Sat, Oct 01 @ 02:00 PM   FREE   Online
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As a Product Manager, you will be working day & night in developing the best & most impactful products. However, you must strive to avoid major pitfalls & construct the process that best suits you, but most importantly, your product.

Main Takeaways:
- As PMs or aspiring PMs, we all know that we're supposed to be user-focused, but the inertia of the day-to-day can pull us away from a user focus. This talk is about building systems to combat that tendency.
- Different types of user feedback shape different parts of the product development process; they should be used in connection with other tools/information (e.g., data, competitive scans)
Open-ended conversations / relationships
Pitching the existing product
Reading/responding to customer feedback & issues
Concept testing
Trusted tester groups/alpha testers
- Strategies for building user feedback into your workflow & leveraging it to improve your product launches

Come join us on Launch! (, Product School's exclusive community for Product People to learn, exchange ideas & build better together.

Meet the Speaker: James Dillard

James is a product professional with the ability to orchestrate teams across the entire organization towards a singular goal. Currently, he is a Product Manager at YouTube.

View Speaker's Full Profile (

The content of this event is for educational purposes only & does not include any specific facts of the presenter's current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences & do not reflect those of the company the presenter works for.

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Product School ( is the global leader in Product Management training with a community of over one million product professionals. Our certifications are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.

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