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EVENT DETAILS |
Join us in-person or online and learn from Sherri Langburt, the founder of Single Edition Media, on ways to use lifestyle influencers to share your brand's story through reviews, testimonials and endorsements. This session will cover how to enlist bloggers who are relevant for your brand, how to manage campaigns and how to keep them actively engaged for maximum brand exposure.
Sherri Langburt, right, is the President of Single Edition Media (www.singleedition.com) - a social media and experiential marketing agency and has been connecting brand to influencers since 2009. Ms. Langburt has built a built a niche delivering customized experiential and contextual marketing campaigns that target this burgeoning segment of power purchasers, super technology users and social connecters.
Ms. Langburt brings 20 years of strategic and innovative marketing leadership to Single Edition Media and has worked directly with luxury and fortune 100 brands to formulate, model and implement meaningful influencer marketing campaigns. Ms. Langburt is also the founder of newly launched Blog Meets Brand (https://www.blogmeetsbrand.com) - the first social management tool to feature a self-serve campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating and developing influencer marketing programs.
Prior to founding Single Edition Media, Sherri served as General Manager at Weight Watchers International from 2001-2006 overseeing its online and meetings business for Canada. Ms. Langburt hold a Bachelors of Arts in Film and Communications from McGill University.
Date: Wednesday, October 22
Time: 8:30-10:00am
Location: Both LIVE and Online Webcast
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