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Every startup has AI. Very few have distribution.
As AI lowers the barrier to building products, technology is no longer the moat it once was. Today's winners aren't necessarily those with the best models, they're the ones with the clearest positioning, strongest distribution, & deepest understanding of their customers.
Join us for an interactive workshop with leading GTM experts as we explore why many traditional go-to-market playbooks are breaking down, why AI can't simply replace strategic marketing, & how the best AI companies are rebuilding growth around AI-native systems, not AI-powered shortcuts.
We'll cover topics including positioning over features, AI search discoverability, category creation, building authority, & why distribution should come before product perfection. Expect real-world case studies, actionable frameworks, & candid lessons from operators who are shaping how modern AI companies reach & win customers.
Our Speakers
Lucy Hoyle - Senior Content Engineer @ Carta
Nick Lafferty - Founding Marketing Engineer @ Profound
Who should attend?
This workshop is designed for AI founders, startup operators, product leaders, growth & marketing professionals, & anyone responsible for bringing innovative products to market. Whether you're preparing to launch your first product, struggling to find product-market fit, or looking to scale customer acquisition, you'll leave with practical frameworks & a clearer understanding of what modern go-to-market success looks like in the age of AI.
About LiberNovo:
LiberNovo is the pioneer of the world's first dynamic ergonomic chair. We empower modern professionals & enterprises to work more efficiently by delivering high-performance ergonomic office chairs that optimize sitting posture, ease prolonged sitting fatigue & unlock continuous creative productivity.
About Pioneering Minds AI:
At pioneeringminds.ai, we grow AI native pioneers who build, deploy, & govern AI responsibly & put humans at the front seat. We help YOU - our AI pioneers - to truly understand AI & create real value out of AI.
Our mission is straightforward:
Accelerate Innovation: Equip participants with cutting-edge AI tools to deliver rapid prototypes.
Foster Collaboration: Unite diverse teams-students, engineers, & civic leaders-to tackle urban challenges head-on.
Create Lasting Impact: Offer continued mentorship & post-event partnerships so promising concepts can scale beyond the weekend.
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