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The success of any marketplace is based on: Considering customer perspectives & adding value for them. "Start Helping Stop Selling". Consistently improve the product based on customer behavior & feedback, developing a memorable unified experience for the customer whether they are buying online or in-store. Marketing strategy & flexibility in the options are as important as the content for successful revenue growth & utilizing data is key to positioning products, so they align with consumer profiles.
- Marketplaces provide customers end-to-end business solutions where services providers & the services consumers come together to solve consumer problems.
- Technology is the backbone to enable the Marketplaces. Federated identity, access management for product positioning, & transaction management based on compliance & rule-based risk are key to building a great successful marketplace.
- Marketplace solutions can be standardized & applied to any product or service like - Uber, Airbnb, etc.
Meet the Speaker: Pratibha Sharma
Pratibha is a Senior Product Manager currently working at PayPal, with over 15 years of experience & proven strength in roadmap planning, building, & leading high-performance teams to deliver large software products.
View Speaker's Full Profile (https://bit.ly/2POi7ww)
Get the FREE Product Book here (http://bit.ly/3rs9TrR)
Product School (http://bit.ly/2TqhCZ1) is the global leader in Product Management training with a community of over one million product professionals. Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, & Amazon.
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