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Brand deals shouldn't feel like a black box. In this session, we're pulling back the curtain on how creator-brand partnerships actually come together.
Join us for a candid conversation on what makes a pitch land and what brands are actually looking for in a creator partner right now (hint: it's not just follower count). Whether you're a creator trying to land your first deal or a brand figuring out how to work with creators well, we're creating a special space just for that.
This panel is built to feel like office hours, not a keynote. AND THERE'LL BE PIZZA & a little extra
Who's speaking:
Sophia Wu, Creator Partnerships @ Passionfroot
Fiona Turko, Global Creator Partnerships Lead at Gamma
Aaron Brown, Partnerships @ VidCon
Kira Chong, Creator (@kiramadethis) painting everyday objects and making sure artists don't starve!
Priscilla Pan, Creator (@priscilla.png) building whimsical apps & sharing her creative recovery journey
You'll walk away knowing:
- How to pitch a brand without sounding like everyone else in their inbox
- What brands weigh beyond audience size (engagement, niche fit, past partnerships, professionalism)
- Common deal-breakers that kill a pitch before it's read
- How rates, deliverables, and usage rights actually get negotiated
Hosted by Wati and AhaCreator
Wati is the conversational growth platform over 16,000 businesses use to turn a flooded DM inbox across Instagram, WhatsApp, RCS, and soon TikTok into an actual sales and support channel. If you've ever watched your comments explode after a post goes viral and had no plan for the "price??" tsunami that followed, Wati catches it, automates the reply, and gets the customer to checkout without you touching your phone at 11pm.
AhaCreator is an AI-native influencer marketing platform that helps brands manage creator campaigns at scale. Its 24/7 AI agent supports the entire collaboration workflowfrom creator discovery and outreach to negotiation, content review, campaign tracking, and payment. With 140,000+ onboarded creators and access to a global network of over 5 million creator profiles across 140+ countries and regions, AhaCreator enables marketing teams to execute creator partnerships more efficiently and drive measurable growth.
RSVP to grab a spot!
This event is a part of #SFTechWeeka week of events hosted by VCs and startups to bring together the tech
ecosystem. Learn more at www.tech-week.com." data-next-head="
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