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EVENT DETAILS |
Bloomberg, Cornell Tech, & Tech:NYC invite you to join us for the latest installment of the CornellTech@Bloomberg series,featuring Eva Chen, Head of Fashion Partnerships at Instagram, in conversation with Scarlet Fu of Bloomberg News.
An influencer herself who had amassed over 300,000 followers while she was Editor in Chief of Lucky magazine, Chen now works with brands & individuals across the fashion vertical to develop ways each of them can make best use of Instagram's platform, which now attracts over 300 million daily active users & 800 million monthly active users. Instagram's visual focus has always been a perfect match for fashion, & its hiring of Chen in 2015 brought a true fashion insider in-house.
Since then Instagram has served as a platform for livestreaming fashion shows, discovering the next models, stylists & designers, & liking the countless #EvaChenPose posts in which she documents her daily car ride to work in Manhattan, with her shoes & handbag of the moment. In addition to allowing fashion brands to engage directly with their fans, Instagram provides opportunities for anyone, anywhere to share their styles & creations, to build audiences and, sometimes, businesses based on the platform's reach. It's also become an instrument for instantly calling out perceived injustices, whether it's one designer ripping off another's design or the lack of diversity in casting for a runway show or ad campaign.
How does the fashion industry adjust to & leverage Instagram's and, more generally, technology's influence? How has this platform democratized access to fashion's rarified world? And how many hashtags are too many? Chen & Fu will cover these questions & more, including yours, during their wide-ranging conversation.
Bloomberg L.P. Headquarters731 Lexington AvenueNew York, NYMonday, March 26, 20185:30 PM: Cocktail reception begins6:00 PM: Doors close, conversation starts6:45 PM: Audience Q&A with Cornell Tech students7:00 PM: Networking andhors d'oeuvresto follow**PLEASE NOTE: Seating is limited & registered attendees will be seated on a first come, first served basis. Doors close promptly at the top of the hour. Individuals arriving late may be turned away from the building.No walk-ins allowed**
Eva Chen
Eva Chen is the Head of Fashion Partnerships for Instagram.
Prior to Instagram, Eva was Editor in Chief of Lucky magazine, where she was responsible for more photo shoots involving Instagram-famous animals than any other Cond Nast publication. She has also worked at Teen Vogue, ELLE, & Vogue China.
Eva graduated from Johns Hopkins University & received her master's degree from the Columbia University Graduate School of Journalism. She lives in New York City with her husband & two children.
Seats are limited. Please RSVP promptly at:https://ctblpmarch26.eventbrite.comQuestions: techevents@bloomberg.netWatch previous CornellTech@Bloomberg events:
About CornellTech@Bloomberg
CornellTech@Bloomberg is a series that convenes leading figures in global technology for monthly, onstage conversations to produce new insights & raise compelling questions. Hosted at Bloomberg's worldwide headquarters in Manhattan, the series is a collaboration between Cornell Tech & Bloomberg that brings together Bloomberg employees & members of the Cornell Tech community with members of New York's greater technology community to hear from entrepreneurs, investors, & thinkers.About Tech:NYC
Tech:NYC is a nonprofit member organization that represents New York City's technology sector. Leveraging the power of its network of member companies, it supports not only its community, but also New York City as the world's capital of culture & innovation. Tech:NYC speaks as the voice of technology in NYC & advocates for the policies that underscore a regulatory environment that supports the growth of technology companies & technology talent in NYC; promote inclusive technology education policies; & create access for all New Yorkers to connectivity, technology tools, & training. More info is available attechnyc.org. We hope you can make it!Cheers,Bloomberg L.P.
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